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The B2B E-Commerce Paradox

THE B2B E-COMMERCE PARADOX A new generation of B2B buyers is driving the need for an e-commerce revolution B2B 2X, Only 25% of B2B companies have built e-commerce is over an e-commerce website the size of B2C TTTTTTTTT| 1O 11111111| in B2B buyers prefer to shop online, but most suppliers offer little or nothing to help them 45% of B2B buyers used Amazon Supply to make a purchase in the last year because their supplier did not have a B2B ecommerce platform 70% of B2B buyers said they would spend more of their budgets online if their suppliers B2B ecommerce websites were easier and more convenient to use 94% A NEW of B2B buyers agree that B2B customer MILLENIAL experiences should mirror at-home practices WORKFORCE Millennials will make up 75% of the B2B workforce by 2025 24 Millennials are already responsible for up to 89% of business related purchase decisions B2B buyers under the age of 35 are 131% more likely to make their corporate purchases online than those over 35 years old 77% of millennial buyers begin B2B product research online Age of B2B buyers who purchase online 90% 45% 29% 18 - 35 35 - 60 61 + snap36aE WE GET ARBUND SOURCES: FORRESTER RESEARCH, EMARKETER, ACQUITY GROUP, HYBRIS, UNITED STATIONERS

The B2B E-Commerce Paradox

shared by mollypfister on Jul 30
Today’s generation of savvy, demanding buyers expect to make business purchases as well as retail purchases of all sizes using laptops, tablets and mobile devices. Despite being far less mature than...






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