The Australian Social Mobile and Email Revolution

Digital Communication in Australia This infographic brought to you by ExactTarget. Population: Internet users: 22,910,934 94% Mobile Subscriptions: 22.5 Million OOO00 00000000000.. I=1 million 13.4 Million Australians are online an 18.8 UE average of 1=1 million Average Internet usage by region: Northern Territory 4% of Internet population Queensland 18.6naurs 20% of Internet population Western Australia 10% of Internet population hours 19.7ars hours South Australia 7% of Internet population New South Wales 19.9 nours 32% of Internet population 18.1 nours How they spend their time online: Victoria 25% of Internet population 18.0 aus TIn 5 minutes online are spent on social media. Social Networking 22% Online users on social networks Email 6% 81.6% The FIRST thing you check online each day: The LAST thing you check online each day: Facebook 17% Email Email Facebook 71% 47% 27% Top 10 social networks [2011] Facebook users YouTube Visit the site on average 11,000,000 16 times a week Facebook 10,721,020 Blogspot 3,500,000 Australia's monthly unique visitors to Facebook: Linkedin 9,800,000 2,000,000 Twitter 1,800,000 WordPress Twitter users 1,600,000 Flickr Visit the site on average 1,000,000 Tumblr 1,000,000 23 times a week Google Plus 570,000 Australia's monthly unique visitors to Twitter: MySpace 560,000 1,100,000 2010/2011 Email benchmarks and trends Open to click Open to click Open Click Bounce Open Click Bounce B2C B2B 2009/10 2010/11 24.2% 6.2% 22.9% 6.2% 1.8% 2.1% 25.4% 27.3% 2009/10 2010/11 25.4% 9.9% 34.0% 11.9% 5.8% 5.4% 39.1% 35.1% B2C Promotions 2009/10 2010/11 B2B Promotions 24.4% 6.2% 22.2% 5.0% 1.6% 2009/10 2010/11 1.7% 25.6% 22.0% 6.0% 4.6% 27.5% 22.4% 30.7% 8.4% 5.3% 27.4% B2C Newsletters 2009/10 2010/11 27.0% 9.5% 26.0% 8.2% B2B Newsletters 2009/10 2010/11 3.1% 35.2% 36.3% 26.9% 11.3% 74.3% 2.8% 31.3% 39.3% 20.8% 8.4% 52.9% Sources May 2012 http://www.abs.gov.au/ausstatsabs%40.nst/94713ad445f1425ca25682000192at2/1647509ef7e25faaca2568a900154b6370penDocument » http://www.aimia.com.au/enews/Membership/Members Only/SENSIS SOCIAL MEDIA_REPORT May2011 pdf http://www.sideshare.net/stephencater/social-media-in-australka-2011 hittp://www.socialmedianews.com.au/social-media-statistics-australia-december-2011/ Subscribers Fans and Followers Australia, report #15 http://www.egov.vic.gov.auftocus-on-countries/australia/website-practice-australia/web-2-0-australia/sensis-social- media-report-what-australian-people-and-businesses-are-doing-with-social-media-in-pdf-format-3346kb.html http://australiandirectmarketingassociation.files.wordpress.com/2011/08/responsys big report_20111.pdt