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The Australian Social Mobile and Email Revolution

Digital Communication in Australia This infographic brought to you by ExactTarget. Population: Internet users: 22,910,934 94% Mobile Subscriptions: 22.5 Million OOO00 00000000000.. I=1 million 13.4 Million Australians are online an 18.8 UE average of 1=1 million Average Internet usage by region: Northern Territory 4% of Internet population Queensland 18.6naurs 20% of Internet population Western Australia 10% of Internet population hours 19.7ars hours South Australia 7% of Internet population New South Wales 19.9 nours 32% of Internet population 18.1 nours How they spend their time online: Victoria 25% of Internet population 18.0 aus TIn 5 minutes online are spent on social media. Social Networking 22% Online users on social networks Email 6% 81.6% The FIRST thing you check online each day: The LAST thing you check online each day: Facebook 17% Email Email Facebook 71% 47% 27% Top 10 social networks [2011] Facebook users YouTube Visit the site on average 11,000,000 16 times a week Facebook 10,721,020 Blogspot 3,500,000 Australia's monthly unique visitors to Facebook: Linkedin 9,800,000 2,000,000 Twitter 1,800,000 WordPress Twitter users 1,600,000 Flickr Visit the site on average 1,000,000 Tumblr 1,000,000 23 times a week Google Plus 570,000 Australia's monthly unique visitors to Twitter: MySpace 560,000 1,100,000 2010/2011 Email benchmarks and trends Open to click Open to click Open Click Bounce Open Click Bounce B2C B2B 2009/10 2010/11 24.2% 6.2% 22.9% 6.2% 1.8% 2.1% 25.4% 27.3% 2009/10 2010/11 25.4% 9.9% 34.0% 11.9% 5.8% 5.4% 39.1% 35.1% B2C Promotions 2009/10 2010/11 B2B Promotions 24.4% 6.2% 22.2% 5.0% 1.6% 2009/10 2010/11 1.7% 25.6% 22.0% 6.0% 4.6% 27.5% 22.4% 30.7% 8.4% 5.3% 27.4% B2C Newsletters 2009/10 2010/11 27.0% 9.5% 26.0% 8.2% B2B Newsletters 2009/10 2010/11 3.1% 35.2% 36.3% 26.9% 11.3% 74.3% 2.8% 31.3% 39.3% 20.8% 8.4% 52.9% Sources May 2012 http://www.abs.gov.au/ausstatsabs%40.nst/94713ad445f1425ca25682000192at2/1647509ef7e25faaca2568a900154b6370penDocument ยป http://www.aimia.com.au/enews/Membership/Members Only/SENSIS SOCIAL MEDIA_REPORT May2011 pdf http://www.sideshare.net/stephencater/social-media-in-australka-2011 hittp://www.socialmedianews.com.au/social-media-statistics-australia-december-2011/ Subscribers Fans and Followers Australia, report #15 http://www.egov.vic.gov.auftocus-on-countries/australia/website-practice-australia/web-2-0-australia/sensis-social- media-report-what-australian-people-and-businesses-are-doing-with-social-media-in-pdf-format-3346kb.html http://australiandirectmarketingassociation.files.wordpress.com/2011/08/responsys big report_20111.pdt

The Australian Social Mobile and Email Revolution

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At ExactTarget, we pride ourselves in our ability to understand the digital market from the UK to Australia. In order to stay ahead of trends, we must dig through research to understand the consumptio...

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Exact Target

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Technology
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