Augmented Reality is the Future of Marketing

Augmented Reality is the Future of Marketing HERE'S WHY! In 2008, the first AR apps came to smartphones THE PAST But in 2008, only 22% of new handset sales were smartphones..." But today, AR is a multi-million dollar ... industry, generating half a billion dollars in global revenue in 2013.2 THE PRESENT And we don't have to tell you that a majority of American adults own a smartphone. 58%, actually. And 42% own tablets. 3 It's projected that AR apps will generate $5.2 billion in revenue by 2017. 4 THE FUTURE Market research suggests that 2.5 billion AR apps will be downloaded on smartphones and tablets by 2017. 5 WHAT'S NEXT? Wearable tech, a market ideal for AR, is forecasted to be worth $8.36 billion by 2018. And 60% of Americans said that wearable tech "helps them feel more in control of their lives." 7 WHY SHOULD YOU COME ALONG FOR THE RIDE? 24 The likelihood of a purchase after a consumer sees the product in AR increases 135%8 Users personalize a message through the app → automatic brand evangelists BE A FUTURE FACING BRAND AND STAY AHEAD OF THE CURVE REFERENCES 1. http://www.statista.com/statistics/218529/us-martphone-penetration-since-2008/ 2. http://www.researchandmarkets.com/reports/2669663/augmented_reality_vendor_assessment_market 3. http://www.pewinternet.org/fact-sheets/mobile-technology-fact-sheet/ 4. Mobile Augmented Reality: Smartphones, Tablets and Smart Glasses 2013-2018, Juniper Research, http://www.juniperresearch.com/reports/mobile_augmented_reality 5. Bodhani, A (2013), 'Getting a purchase on AR', Engineering & Technology (17509637), 8, 4, pp. 46-49, Computers & Applied Sciences Complete, EBSCOhost 6. http://www.marketsandmarkets.com/PressReleases/wearable-electronics.asp 7. http://www.zdnet.com/13-eye-opening-figures-about-wearable-tech-7000016421/ 8. http://www.slideshare.net/HiddenCreative/11-0905-salestechnologysellingwithaugmentedreality-long Bully!