Associations Going Mobile

Associations Going Mobile Questions to Guide Mobile Strategy 0000000● When and where are your stakeholders mobile? Who does your association want to reach on the go? What does your association offer that's valuable on the go? What content and member benefits can you reimagine for mobile? Popular app categories: Games 64% MI Social Networking 56% News 39% [Nielsen, July 2011] Prediction: Mobile Internet How might you create new value through mobile? usage will outpace desktop usage within 3 years. [Morgan Stanley Research, April 2010] What's in A camera, video recorder, GPS, hand computer, game console, calendar, little black book, and a phone. your pocket? Most popular non-voice cell phone data applications: Send or receive text messages 73% Send a photo or video 54% Access the Internet 44% Send or receive email 38% Which mobile devices do Download an app 38% [Pew Internet, Nov 2011] 3% of smartphone your stakeholders use? users only use voice communications. [Nielsen, March 2010] 35% of American adults own a smartphone. i [Pew Internet, July 2011] kindle 20% of American adults will own a tablet by 2014. [Harris Interactive, Dec 2010] What is NOT useful on the go? What's your budget? What's your timeline? "Here's our entire website, with all 50 navigation items. Good luck." 0-1 Month $0-5K 1-3 Months $5-10K 3-6 Months $10-25K 6+ Months $25k+ OFF THE SHELF APP CUSTOM NATIVE APP WEB APP OR MOBILE SITE BROUGHT TO YOU BY SOCIALFISH www.socialfish.org resultsdirect www.resultsdirect.com Whether you're just getting started with your mobile strategy or looking to implement a mobile Web site, mobile apps, or both, we can help you on your road to success.