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Are You Running Enough Tests on Your Website?

ARE YOU RUNNING ENOUGH TESTS ON YOUR WEBSITE? TEST, TEST, TEST! The number ane goal for online retailers is to consistently deliver engaging website experiences. In order to accomplish this, marketers must execute multiple test campaigns simultaneously to discover which offers, messages, and presentations create a winning formula. Why Run More Tests? Constraints on marketing and IT resources should not limit the number of concurrent tests marketers run. Here's why you need to make frequent testing a priority: Agility Relevance Competitive Edge Conducting multiple, iterative tests help you find more of what consumers like land don't like). Delivering targeted tests to key audience segments eliminates the one-size-fits-all website and makes the shopping experience more Frequent testing uncovers more revenue opportunities, giving you an edge over competitors that rest on their laurels. relevant. Are You Running Enough Tests On Your Website? Companies that are happy with their conversion rates do on average, 40 percent more s than that are unhappy. NEW SCHOOL Today, online marketers strive to consistently deliver engaging OLD SCHOOL 1-5 48 website experiences that keep their customers coming back for more. Platform limitations, software constraints, and Limited IT resources have been Of those businesses that do website testing. 75 percent say they do Concurrent Live Campaigns (CLICsl running EVERY DAY by Monetate clients. replaced with agile marketing consisting of cloud-based website optimization all done within the browser. between ONE and FIVE tests EACH MONTH. What Are They Testing? Successful online retailers understand the importance of testing the right things, rather than taking a haphazard approach. D http://www.yoursite.com 72% test call-to-action buttons. (2 71% test page layout. 65% test navigation. 63% test copy 49% test promotions and offers. CHECKOUT 6 6 ITEMS IN YOUR CART 49% test the checkout process. BLLING ADORESS 43% test imagery. CREDIT CARD NUMBER SECURITY CODE 34% test the product selection process. ITEM Sso.00 ITEN Wa S75.00 ITEM W $57-50 13% test security fields. EVERY CAMPAIGN IS DIFFERENT. THERE'S NO TELLING TESTING ONE OR TWO ELEMENTS "ONCE IN A WHICH OF THESE ELEMENTS WILL PUT YOURS OVER WHILE" ISN'T ENOUGH. TEST MORE AND WIN! THE TOP. THAT'S WHY TESTING IS SO CRITICAL. Sources: Conversion Rate Optimization Report 2011 by Econsultancy I Monetate Platform-wide Analytics monetate Follow eMonetate on twitter ir...

Are You Running Enough Tests on Your Website?

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The number one goal for online retailers is to consistently deliver engaging website experiences. In order to accomplish this, marketers must execute multiple test campaigns simultaneously to discover...

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