Transcript

Are You Content With Your Content?

ARE YOU CONTENT CONTENT? WITH YOUR CLARITY L CK OF IN RMATION* *FIGURES AVAILABLE ON REQUEST. USERS WANT TO QUICKLY UNDERSTAND CONTENT THEY BROWSE AND IF IT DOESN'T CUT TO THE CHASE, THEY CLICK ELSEWHERE. DESIGN BUT WE ALREADY KNEW THAT, DIDN'T WE? LESS OBVIOUS IS THE VALUE OF DETAIL AND IN-DEPTH INFORMATION. DON'T CONFUSE USERS' DESIRE FOR CLARITY WITH A NEED FOR BREVITY. AFTER 'LACK OF INFORMATION', BAD DESIGN IS THE SECOND BIGGEST TURN-OFF WHEN BUYING ONLIN IF YOUR CONTENT TARGETS 18-24 YEAR OLDS, GOOD DESIGN IS VITAL. OF COURSE, YOUR CONTENT SHOULD COMMUNICATE QUICKLY AND EFFECTIVELY, BUT IT SHOULD PROVIDE STRENGTH IN DEPTH TOO. Whoops! CLARITY 18-24 BREVITY 54% 18-24 5% CLARITY 25-34 BREVITY | 46% 25-34 10% CLARITY 35-44 BREVITY 38% 35-44 13% CLARITY 45-54 BREVITY | 47% 11% 45-54 CLARITY 55-64 BREVITY ] 41% 14% 55-64 CLARITY 65+ 42% BREVITY 9% 65+ % OF USERS RATING CLARITY AND BREVITY AS IMPORTANT % OF USERS PUT OFF BUYING FROM A WEBSITE DUE TO POOR DESIGN TOO LITTLE TOO MUCH WHEN TARGETING A 'MIDDLE AGED' AUDIENCE, IT'S A FINE LINE BETWEEN WRITING TOO LITTLE AND TOO MUCH. AGES 35-44 FIND IN-DEPTH DESCRIPTIONS MOST HELPFUL, BUT AGES 45-54 FAVOUR THEM LEAST. TEXT IMAGES VIDEO MAGIC FORMULA ACROSS ALL AGES AND BOTH SEXES A MIXTURE OF TEXT, IMAGES AND VIDEO CONTENT IS CONSIDERED MOST HELPFUL WHEN CHOOSING PRODUCTS AND SERVICES. HAPPY SHOPPERS? ONLY 2 OUT OF 712 ENJOY SHOPPING ONLINE E-COMMERCE WEBSITES WILL GAIN BY SUPPORTING PRODUCT PAGES WITH MIXED MEDIA CONTENT TO MAKE ONLINE SHOPPING AN ENJOYABLE EXPERIENCE. GAIN ES VIDEO GAMES ARE ENJOYED BY THE YOUNGEST AND THE OLDEST. 18-24 VIDEO IS KEY FOR YOUNGER DEMOGRAPHICS. 25-34 35-44 ITS IMPORTANCE DECLINES THROUGH THE MIDDLE-AGES, UNTIL THE TREND GETS BUCKED BY THE SILVER SURFERS 45-54 55-64 65+ % OF USERS WHO ENJOY ONLINE GAMES 18-24 25-34 ►►► 35-44 BLOGS 45-54 55-64 ►►►► 65+ % OF USERS WHO ENJOY VIDEO CONTENT BLOGS ARE LESS ENJOYABLE FOR USERS THAN VIDEO, SOCIAL, GAMES AND FORUMS. SOCIAL THERE IS A DIFFERENCE BETWEEN THE SEXES, WITH A LARGER % OF FEMALES ENJOYING BLOGS THAN MALES. SURPRISINGLY ZERO % OF 18-24 YEAR OLDS SAID THEY ENJOY BLOGS. IF YOU'RE TRYING TO REACH THE 18-24 DEMOGRAPHIC VIA BLOG POSTS, YOU HAVE YOUR WORK CUT OUT! SOCIAL MEDIA CONTENT IS MORE IMPORTANT FOR OLDER GENERATIONS AND THOSE WITH THE MOST FREE TIME. 7% 18-24 25-34 35-44 45-54 55-64 65+ 21% 38% 24% 36% 33% 37% 4.7% % OF USERS WHO ENJOY SOCIAL MEDIA CONTENT % OF FEMALE & MALE USERS WHO ENJOY READING BLOGS Stratton Craig Written Communications :D:):): 0:1:1::1:):: ::]:: )::): :08

Are You Content With Your Content?

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Want to know what content works best for your target demographic? This infographic is based on a survey of over 500 people and has some extremely surprising data.

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