Are Users Ready For the Mobile Payment Revolution?

THE MOBILE PAYMENT PROCESSING MARKET The Mobile payment processing industry is hotting up with both Apple and Google now entering the market. The industry has three huge growth markets: m-Commerce, m-Ticketing, and m-Coupons and by end-2014, the volume of m-payments i.e. face value of purchases and transactions is expected to hit US$633.4 billion. In 2012 Gartner predicts that Money transfers around the World (person to person lending) ill be the number one way consumers will use mobile. THE ON EBAY TOTAL ONE SALE : GLOBAL MOBILE IS MADE EVERY: TICKETING USER BASE SECOND ON A MOBILE : WILL EXCEED 750 MILLION CONSUMERS BY 2015 SSL.000,000,000 AIRLINES WILL INCREASINGLY OFFER MOBILE BOARDING PASSES THE AMOUNT JAPAN EXCEEDED WITH MOBILE WEB SHOPPING (2009) M-COMMERCE IS SET TO REACH $I19B IN 2015 HOTSPOTS FOR TRANSPORT M-TICKETING INCLUDE JAPAN, SCANDINAVIA AND AUSTRIA (O) THE UNITED NATIONS WORLD FOOD PROGRAMME USED M-VOUCHERS TO DELIVER FOOD TO 40,000 IRAQI REFUGEES IN SYRIA M-COUPON SERVICE OF MOBILE RETAIL WILL MCDONALD'S JAPAN IS USED BY 4.5 EXCEED $12B MILLION BY 2014 USERS M-COUPONS USERS READY TO USE THEIR MOBILE FOR PAYMENTS 70% 26% 69% 45% Brazil U.S. & Europe Asia Overall MOBILE PAYMENT PROCESSORS PayPal Square INDROID Square provides merchants with a piece of plastic that fits in to the headphone jack of Android-based handsets, iPhones and iPads, and acts as a card swipe for processing payments. The reader is shipped for free with Square charging a flat fee of 2.75%. Square currently processes $I million a day in transactions. Speaking at the 2011 Money-over-Mobile pre-conference, Fabio Sisinni, Director of Product Management at PayPal Mobile revealed that PayPal's mobile transaction volume has jumped from $24million in 2008 to $140 million in 2009 to an impressive $750 million last year. The payments giant predicts that transaction volume is forecast to hit $2 billion this year and $7.5 billion by 2013. According to sources within the UK's largest wireless operators, Apple will not include NFC (Near Field Communication) technology in the upcoming iPhone 5. The Cupertino company is reportedly reluctant to introduce NFC because the technology lacks a uniftying standard. Apple is reporiedly working on its own NFC thai would tie into iTunes. Search engine giant Google is working with Mastercard, Citigroup and VeriFone to produce a contactless mobile payment device designed to speed up transactions at the checkout counter. mobithinking.com www.thinkquarterly.co.uk Ver.edd.com www.powerretail.com.au www.tuaw.com www.accenture.com Sartner.com Promotional Codes Design by richardscottdesign.co.uk The UK's Number 1 Promotional Codes Website www.acquisitionengine.com www.promotionalcodes.org.uk M-TICKETING M-COMMERCE