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Apple rumors explained

ANATOMY OF AN APPLE RUMOR Source 2: Source 3: "Inside" source blabs to Someone discovers reference to new tech blog or news site Source 1: Supplier in Taiwan spills to Asian press. Source 4: device within code of Analyst "speculates." existing device. Pssst Pssst Common attributions: DigiTimes is the most prolific source of Apple supplier rumors, though in 2010 the paper predicted both a 7-inch iPad' and a touch- > "well-placed sources" > "unnamed people briefed on Apple's plans" > "unnamed sources at Apple's suppliers" > "people familiar with the situation" > "upstream component makers" > "industry checks" • "a reliable source" 8 screen iMac?. Both products have so far failed to appear. RUMOR Initial reporting: Everyone, including Apple stonewalls. your mom, re-reports the rumor. Pundits pounce: Tech heavy hitters give their thoughts on the rumor's credibility, speculate, and try to make it sound like they knew about it already. Apple fans litter the Web If Steve Wozniak is with renderings of what they near a camera when the think-or rumor breaks, more often, it can quickly metastasize hope-the rumored and create product will look like. sub-rumors. Apple event! Apple sends out invitations to an event. Every tech blog posts the invitation. Punditry, photoshopping, and detailed rumors hit a fever pitch. Most are ridiculous, LIVE some are cool, Keynote: Apple reveals the product at a mobbed event in the San Francisco BIZ THE woa sPec NEWS few are remembered, area. It typically has only about a fraction of the features that were hoped for. none are aCcurate. The press is underwhelmed, starts speculating about the next Before the iPad's unveiling, many sites speculated that it would come in 10- and 7-inch Apple product. PCMag, Aug. 17, 2010, "More 7-lnch Apple iPad Reports Emerge" * PCMag, Oct. 1, 2010, "Apple Testing Large Touch-Screen Panels for iMac Touch?" sizes, have Verizon 3G connectivity, cost $1,000, and be called the iSlate. * PCMag, Jan. 2010-present + Wall Street Journal, Dec. 28, 2009, "Apple Tablet: iSlate and Investors"; Boy Genius Report, Dec. 23, 2009, "Apple tablet definitely coming in 7" size?" The Street, Dec. 21, 2009, "Exclusive: Apple, Verizon Team on Tablet"; Gizmodo, Nov. 19, 2009, "DigiTimes Claims Apple Tablet Delayed for OLED Upgrade" * Per Google 6 PCMag, June 28, 2010, "Apple: iPhone 4 Launch Its Most Successful, Ever" 7 PCMag, Aug. 8, 2011, "U.K. Man Planning Month-Long Campout for iPhone 5" Release! Apple's latest baby goes on sale, and the public eats it up. Why Rumors Matter iPhone rumors are some of Thanks in part to anticipation fueled by rumors, Apple sold 1.7 million iPhone 4s London resident Rob the most widely circulated technology stories on the Web. A June rumor about iPhone 5 Shoesmith has planned a month-long campout for the iPhone 5, based solely on rumors that it will be released in fall 2011." PC was re-reported on over 125 sites in less than 24 hours. in the first three days of its release.® PCMAG.COM text by Pete Pachal design by Chris Kalb The Woz weighs in hopping begins

Apple rumors explained

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The rumor mill has been fierce lately in anticipation for the announcement next week by Apple which will finally put all rumors to rest regarding iPhone 5. Will it be a new or updated version or both,...

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