Apple iPhone vs. Samsung Galaxy: Who's winning the smartphone battle?
Who is winning the smart phone battle?
Apple Iphone vs Samsung Galaxy
Which tech giant has the biggest operating profits?
Apple: 7.1 billion
Samsung: 5.1 billion
Smartphone research and development is key but who spent the most in 2012?
Apple: 3.4 billion
Samsung: 10.5 billion
But did you know for every dollar spent on a smartphone
Apple got 43 cents
Samsung got 36 cents
Global advertising spend in 2012
Apple $333 million
Samsung $403 million
Brand value 2013
apple number 1 185 billion
samsung number 30 21 billion2
iphone and galaxy models produced
iphone 7 models
galaxy 53 models
which model has sold the most units
209 million iphone
284 million galaxy
gender divide
samsung users
73% male
27% female
iphone
57% male
43% female
which age group uses their phones the most?
age 24-32 apple
age 47-56 samsung
who gets the most social media relations?
2.3 m mentions of iphone
400 k mentions of galaxy
social media presence
no accounts- iphone
galaxy- 15 m likes facebook, twitter 3.9 m followers, google 92k followers
who is your winner?
iphone or galaxy you decide. WHO IS WINNING THE SMARTPHONE BATTLE? APPLE İPHONE 10:45 12 * VERSUS ★ SAMSUNG GALAXY WHICH TECH GIANT HAS TOTAL SMARTPHONE OPERATING PROFITS T THE BIGGEST 125 BLION ROUND $12.5 BILLION OPERATING PROFITS? APPLE OPERATING PROFIT: E7.1 BILLION (57%) SAMSUNG OPERATING PROFIT: E5.1 BILLION (40.8%) I OTHER SMARTPHONES ****** ***** $10.5 BILLION 10 SMARTPHONE RESEARCH & 2 DEVELOPMENT IS KEY BUT WHO SPENT THE MOST IN2012? ROUND $3.4 BILLION APPLE SA MSUNG ROUND 3 APPLE GOT SAMSUNG GOT BUT DID YOU KNOW FOR EVERY DOLLAR SPENT ON A SMARTPHONE. 43¢ 36c *****k** GLOBAL ADVERTISING SPEND IN ROUND 4 2012 SAMSUNG APPLE $401 MILLION $333 MILLION $0 $100 $200 $300 $400 $500 APPLE NO. 1 IN WORLD E185 BILLION BRAND VALUE 2013 ROUND 1 2 3 4 5 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 (25 26 28 29 30 SAMSUNG NO.30 IN WORLD £21 BILLION .................. ROUND IPHONE & GALAXY MODELS PRODUCED SINCE RELEASE 53 MODELS .................. SINCE LAUNCH 7 MODELS .........·........ SINCE LAUNCH IPHONE LAUNCHED IN SEPTEMBER 2007 GALAXY LAUNCHED IN JUNE 2010 WHICH MODEL HAS SOLD THE ROUND MOST UNITS 209 MILLION |IPHONE 284 MILLION GALAXY 100 200 300 FIGURES UP TO Q1 2013 IT'S NOW ABOUT THE GENDER DIVIDE ROUND MEN VS. WOMEN! 8 USERS SAMSUNG 57% 43% 73% 27% WHICH AGE GROUP USES THEIR PHONES THE MOST? ROUND AGE 24 – 32 AGE 47 – 56 USE APPLE THE MOST USE SAMSUNG THE MOST AGE O AGE 20 AGE 40 AGE 60 AGE 80 ROUND 10 2.3M MENTIONS OF IPHONE WHO GETS THE MOST SOCIAL MEDIA MENTIONS? 400K OF GALAXY AVERAGE WEEKLY MENTIONS **** ROUND 11 NO ACCOUNTS! FACEBOOK TWITTER 19M- LIKES 3.9M- FOLLOWERS SOCIAL MEDIA? PRESENCE GOOGLE+ 92K- FOLLOWERS IPHONE GALAXY ********* 10:45 WHO IS YOUR WINNER: IPHONE OR GALAXY? 12 YOU DECIDE. Data Design apple.com brandrepublic.com online.wsj.com cnn.com myclever agency Gumtree zdnet.com forbes.com samsung.com brandwatch.com USERS
Apple iPhone vs. Samsung Galaxy: Who's winning the smartphone battle?
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