App Trailer Videos and App Websites in Top 100 Paid iOS Apps

App Websites & Video Trailers - A Look At The Top 100 US Paid iOS Apps - WHY THIS INFOGRAPHIC ? WHERE DOES THE DATA COME FROM? With more than 700,000 apps on the App Store, being noticed is getting tough. It's now often said that the development part is only "half the work", the other one being the promo- tion. No magic there. We took the Top 100 US Paid iOS Apps on July 11th (source: AppAnnie) and we digged the web. In case you're wondering, it took some serious time. We firmly believe that developers should give their app additional online presence besides just the app store details page, and start marketing their app early. And we're not the only one to say it. Why the paid apps? Well, we had to start some- where! If the best ranking iOS paid apps and big companies are doing it, developers with quality apps should seriously consider this practice too. App Websites 98% " Having a strong web presence should be mandatory for every iPhone developer ,y - Dave Wooldridge, The Business of iPhone App Development { APPS ONLINE PRESENCE } - besides App Store Page - 98% of the studied apps have an online presence in addition to the App Store Page. It's just something an app has to have. Facebook/Twitter Only online presence besides App Page is a Facebook orTwitter 3% A lot of big companies are behind the Top 100 US paid apps. This mainly explains why for 55% percent of those with an additional online presence, it is a dedicated page on the com- pany website. Company Website Only online presence is the company website: no dedicated page for the app App Page on O Company Website Dedicated app page on 66 No matter what, you're going to need a website to publish your app7 the company website App Website Dedicated website and domain name for the app Carter Thomas, Bluecloud { APPS ONLINE PRESENCE TYPE } Whether it's just a dedicated page on the company or an app website, the key elements are often the same. It's impor- tant not to forget any of the essentials, and having them all is worth it. 100 % 90 92 % 92 86 65 60 % 58 43 % 32 30 % 17 11 % Press Kit Blog Display Device Аpp Name App Icon App Pitch Download VideO Call to Action Contact Cross Social Key Features Social Media Accounts Proof or Promotion Support { APP WEBSITES KEY ELEMENTS} App Videos & Trailers 54% 94% One of the most powerful ways to get your message across about your app is through a YouTube video, 9, - Jeffrey Hughes, iPhone and iPad Apps Marketing { USE OF VIDEO} { ONLINE VIDEO PRESENCE } - including users/blog reviews - A video was specifically made for 54% of the studied apps. For those for which no promo video was made, several blog or user reviews can be found on YouTube. One way or another, developers need to show how their app works and use video. They might as well control their message. Filmed Filmed footage to show the app in action Most of the paid apps in the Top 100 US are games, which explains why we found such a big proportion of game trailers. Other apps like productivity or utility apps tend to have demo videos showing the app in action. 16% O• Other Other type of video: internal video capture. short film, etc. Game Trailer •0 Game trailer, mixing Creating a video takes a little more effort, but it can be of tremendous value when promo messages and gameplay screencasts 11% App Promo Video Promo video showcas- you begin pitching ; ´app 7 - Ken Yarmosh, App Savvy ing the app, with text or voice over { APPS ONLINE VIDEO PRESENCE TYPE } appclover.com apptamin INFOGRAPHIC BROUGHT TO YOU BY Market. Monetize. Monopolize. App Videos, App Websites & App Marketing Blog APPCLOVER.COM AND We pride ourselves on being the global "go-to" resource in the Mobile App market, providing you with the information and tools necessary for every facet of your app planning, developing, deploying, marketing, networking and ultimately monetizing. Apptamin provides app marketing tools & tips for better app promotion: we produce cool Trailers and App Promo Videos to show what your app is all about and provide you with App Website Wordpress Themes. We also have an App Marketing Blog. Come check us out! APPTAMIN.COM Follow us on @AppClover Follow us on @apptamin 14% 28% 55% 11% 61%