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App Store Optimization: How to Get Your App Discovered

IT'S HARD OUT THERE FOR AN AP.. Google Play has more than 1.6 million apps and (ME! ME! ME! ME! ME! 48 billion total downloads. ME! iOS app store has more than 1.5 million apps and more than 50 billion total downloads. apps are 2 out of 3 downloaded UNDER times first year. 2 out of 3 downloaded UNDER 1000 in their AVERAGE APP REVENUE: Apple $4,000 After Apple takes its cut, the average i0S app brings in around $4,000 in revenue, while the average Google app brings in $1,125. Google $1,125 Depending on the category, the average ioS app makes around PER S0G DOWNLOAD. 256 356 BUSINESS O BOOKS EDUCATION ENTERTAINMENT 70 ¢ (A FOOD / DRINK 156 O GAMES $110 HEALTH /FITNESS E NEWS <30 ¢ PHOTO / VIDEO O10 € 5OCIAL NETWORK O UTILITIES O 100 20¢ WEATHER HOW PEOPLE DISCOVER(APPS VS. iPhone Users Android Users 47% 53% App store/Google Play search 15% 12% Word-of-mouth 11 % 12% Read about it online O10% 9% In Top Chart category O9% 6% App was featured 2% N/A Found in category screen 2% 3%) Web search 2% 3% Clicked on ad within another app |1% 2% Social media ad 1% 1% Social media referral THE AVERAGE PERSON ONLY USES 26%8 OF HIS OR HER APPS DAILY. 1 IN 4 APPS ARE NEVER USED AT ALL. EVEN THOUGH SEARCH ENGINES ARENT YET A MAJOR MEANS OF APP DISCOVERY, Google hopes to make search a way for users to discover (and re-discover) your app. Google's mobile-friendly algorithm update allowed mobile searches to return results from relevant app content-whether the app is installed or not. OPTIMIZING YOUR APP FOR DISCOVERY For both Apple and Android users, searching the App Store and Google Play respectively are the main means of app discovery. So how do you get found? KEY: App Store Only Google Play Only Both KEYWORD RESEARCH As a rule of thumb, your app listing should target high volume, low competition keywords. Of course this is easier said than done, so tools like Sensor Tower, AppCodes and Appnique can help you find the right keywords. KEYWORDS POPULARITY DIFFICULTY flight tracker tickets deals status This is the single most important metadata factor for App Store Optimization (ASO). Include your keywords where possible, but write for users first, search engines second. TAPP TITLE

App Store Optimization: How to Get Your App Discovered

shared by matthewzajechowski on Jan 22
It seems like every business in the world provides some sort of mobile application these days. From businesses, to entertainment, to social networks, to the weather—everyone has an app. With so much...


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