The App Economy

THE APP ECONOMY

DEVELOPERS, WHAT���S IN IT FOR YOU?



The App economy is booming and with the opportunities

it creates, app development becomes one of the trendiest

professions. But what should developers expect

when diving into this market?



APP DEVELOPERS IN NUMBERS



466,000 jobs - The estimated

number of jobs created for app developers from

2007-2012





Average income of an

app developer - $90,000 a year



The hours aren���t as ridiculous as you think. The average working time for an app developer is 37-40 hours per week from roughly about 9 am-6 pm



9am 6pm



WHO GETS TO KEEP THE MONEY?

What���s the revenue share between app developers and the platforms?



Facebook, Apple, Android

70% 30%

Developer's share Platforms��� share

One-Time Fee



Chrome

95% 5%

Developer's share Platforms��� share

One-Time Fee



Wix

70% 30%

Developer's share Platforms��� share

Recurring Monthly

_____ Payment _____



WIX





WHICH APPS MAKE MONEY?



WlX.com

Launched:

October 16, 2012



The Wix App Market launched with

25 popular apps, including Instagram, Tumblr and

Soundcloud.



ANDROID

Launched:

October 28, 2008



Google unveiled the

Android Market with

13 apps. It was later

renamed Google Play.



FACEBOOK

Launched:

June 7, 2012



Facebook launched its App Center with 600 apps in its store.



CHROME

Launched:

December 7, 2010



Google opened the

Chrome Web Store

with more than

500 apps.



APPLE

Launched:

July 10, 2008



When released to

the public, the App

Store included

552 apps.



MOST POPULAR APP CATEGORIES



Small Business Tools

Games

Games

Productivity

Games





MOST POPULAR APPS



1. Tint

2. 123 Contact Form



1. Candy Crush Saga

2. Rage of Bahamut

3. Blood Brothers 3. LiveChat



1. Farmville 2

2. DoubleDown Casino

3. Chetville



1. Gmail

2. YouTube

3. Google Search



1. Angry Birds Star Wars

2. Minecraft (Pocket)

3. The Room





WHAT DO YOU GAIN FROM DEVELOPING

FOR THESE PLATFORMS?



With more than a million Android devices activated every day, who doesn���t want to be best friends with Google?



ANDROID 1,000,000 apps



Android is expected to hit the one-million active app milestone faster than Apple, so there���s plenty of room for growth in 2013.



CHROME



Google Chrome is currently the fastest-growing web browser and takes about 35 percent of the worldwide market share. Its generous revﾊﾗﾔsharing model also makes it appealing to developers.



APPLE 35% growth



Apple���s cult-like following

guarantees a flourishing market for a wide variety of apps. The iPad market is expected to grow at an annual rate of 35 percent - good news for developers who want to work on iPad-based apps.



FACEBOOK +1

More than a billion people are on Facebook, with

680 million users who access the site on a mobile platform. Developers such as Zynga, Wooga and Electronic Arts have earned billions of dollars in revenue through Facebook games.





WIX.com



Wix has a hyper-targeted audience of 30,000,000 small business owners and entrepreneurs. Premium apps are subscription-based, so you���ll benefit from a recurring monthly payment - not just a 1-time fee.



Your app gets massive exposure without you investing any marketing dollars, and competition isn���t as fierce as with the other saturated platforms. Yet.



HURRY UP!



created by

WIX THE APP ECONOMY DEVELOPERS, WHAT'S IN IT FOR YOU? The App economy is booming and with the opportunities it creates, app development becomes one of the trendiest professions. But what should developers expect when diving into this market? APP DEVELOPERS IN NUMBERS The hours aren't as 19am ridiculous as you think. The average working time for an app developer is 466,000 jobs Average income of an 37-40 hours per week from roughly about app developer 9 am-6 pm 1 6pm $90,000 The estimated number of jobs created for app year developers from 2007-2012 (=/> {=) WHO GETS TO KEEP THE MONEY? What's the revenue share between app developers and the platforms? Facebook, Apple, Android Chrome Wix %24 70% 30% 95% 5% 70% 30% Developers' share Platforms' share Developers' share Platform's share Developers' share Platform's share Recurring Monthly Payment One-Time Fee One-Time Fee XWIX WHICH APPS MAKE MONEY? WIX.com ANDROID FACEBOOK CHROME APPLE Launched: Launched: Launched: Launched: Launched: October 16, 2012 October 28, 2008 June 7, 2012 December 7, 2010 July 10, 2008 Google unveiled the Google opened the Chrome Web Store The Wix App Market Facebook launched When released to its App Center with 600 apps in its launched with Android Market with 25 popular apps, including Instagram, Tumblr and Soundcloud. 13 apps. It was later renamed Google the public, the App Store included 552 apps. with more than store. 500 apps. Play. MOST POPULAR APP CATEGORIES Small Business Tools Games Games Productivity Games MOST POPULAR APPS 1. Tint 1. Candy Crush Saga 1. Farmville 2 1. Gmail 1. Angry Birds Star Wars 2. 123ContactForm 2. Rage of Bahamut 2. DoubleDown Casino 2. YouTube 2. Minecraft (Pocket) 3. LiveChat 3. Blood Brothers 3. Chefville 3. Google Search 3. The Room WIX iOS WHAT DO YOU GAIN FROM DEVELOPING FOR THESE PLATFORMS? 1,000,000 apps ANDROID With more than a million Android devices activated every day, who doesn't want to be best friends with Google? 35% growth APPLE Android is expected to hit the one-million Apple's cult-like following active app milestone faster than Apple, so there's plenty of room for growth in 2013. guarantees a flourishing market for a wide variety of apps. The iPad market is expected to grow at an annual rate of 35 percent - good news for developers who want to work on iPad-based apps. CHROME +1 Google Chrome is currently the fastest-growing FACEBOOK web browser and takes about 35 percent of the worldwide market share. Its generous rev-sharing model also makes it More than a billion people are on Facebook, with appealing to developers. 680 million users who access the site on a mobile platform. Developers such as Zynga, Wooga and Electronic Arts have earned billions of dollars in revenue through Facebook games. WIX.com {=} Wix has a hyper-targeted audience of 30,000,000 WIX small business owners and entrepreneurs. (=/> Premium apps are subscription-based, so you'll benefit from a recurring monthly payment - not just a 1-time fee. Your app gets massive exposure without you investing any marketing dollars, and competition isn't as fierce as with the other saturated platforms. Yet. HURRY UP! created by WIX Sources: http://www.bls.gov/ooh/Computer-and-Information-Technology/Software-developers.htm http://www.bbc.co.uk/schools/studentlife/careersandchoices/dreamjobs/mediaandentertainment/web_developer.shtml http://www.guardian.co.uk/money/2011/mar/05/working-life-app-developer https://developer.apple.com/programs/ios/distribute.html https://support.google.com/googleplay/android-developer/answer/112622?hl=en https://developers.facebook.com/blog/post/451/ http://www.zdnet.com/blog/btl/google-boosts-chrome-app-store-angry-birds-developers-keep-95-percent-of-revenue/48613 http://www.apple.com/pr/library/2013/01/28Apple-Updates-ioS-to-6-1.html http://venturebeat.com/2013/01/04/google-play-will-hit-a-million-apps-in-2013-probably-sooner-than-the-ios-app-store/ https://www.facebook.com/appcenter/ http://venturebeat.com/2013/01/04/google-play-will-hit-a-million-apps-in-2013-probably-sooner-than-the-ios-app-store/ http://techcrunch.com/2012/09/05/eric-schmidt-there-are-now-1-3-million-android-device-activations-per-day/ http://techcrunch.com/2012/09/13/chrome-for-ios-market-share-reaches-2-7/ http://www.forbes.com/sites/greatspeculations/2013/02/08/apples-new-ipad-takes-on-microsoft-as-tablets-nab-pc-sales/