Android's Coming of Age

ANDROID'S CCOMING OF AGE THE GOLDEN AGE OF ANDROID Today's Android is a far cry from anything we've seen before - its beautiful and consistent interface, exquisite devices, and an increasingly mainstream user base are erasing all memory of Android as the "lesser" mobile operating system. And users are flocking to it in droves. 2008 2009 2010 2011 2012 2013 2014 1ST GENERATION 2ND GENERATION CURRENT GENERATION Low Appeal Growing User Base Mainstream Cheap Hardware Better Devices Stunning Devices High Fragmentation Greater Functionality Flawless UX MAY 2010 MAY 2011 TODAY 100,000 400,000 1,300,000 ACTIVATIONS PER DAY ACTIVATIONS PER DAY ACTIVATIONS PER DAY ANDROID DEVICES, WORLDWIDE 400mm 2009 2010 2011 2012 2013 QUINTUPLING THE CONSUMER MOBILE MARKET Android commands 68% of the global market share, with 4x as many users as iOS. And these aren't the Android users of 2009. They're active mobile consumers who are proving to be a hugely influential user bloc. FACEBOOK USAGE STATS 189.7mm 178.3mm ANDROID USERS IOS USERS INSTAGRAM MILLION ANDROID DOWNLOADS IN 6 DAYS GOOGLE PLAY 1.5 billion 675,000 downloads ACTIVE APPS per month 675k Apps in Google Play & counting... 25 billion total downloads U.S. MARKET SHARE LAST QUARTER U.S. PURCHASES WORLD MARKET SHARE 17% ios 34.3% 51.9% 33% 58.6% 68% ios Android ios Android Android 2011 2012 4% Other 15% 48% Android Android 81% Apple iPad 52% Apple IPad Of the 1% of US adults who owned a tablet in 2011 Of the 22% of US adults who own a tablet today WHERE'S ANDROID HEADING? SHIFTING TO THE ENTERPRISE There's no doubt that Android is making its presence known in the consumer world, but the Enterprise has been slow to adapt. As Android devices continues to flood the market, more and more companies will see the need to support Android as they today support iOS. INVESTMENTS IN BUSINESS 66 WHICH OF THE FOLLOWING DOES YOUR COMPANY PLAN TO USE? da Currently Use Plan to use Neither iPhone / iOS 68% 29% + 3% Android 54% 40% + 6% Blackberry 30% 21% 49% Windows 21% 27% 52% Other (Symbian, bada, WebOS) 10% 81% GLOBAL SHIFT TO ANDROID 20.5% I 24.3% Android IOS First-time purchasers who say they will buy an Android tablet WHERE'S ANDROID HEADING? MOVING BEYOND MOBILE: POWERING THE ANDROID ECOSYSTEM The Android framework isn't limited to phones and tablets, and we've already seen it used to power devices such as cars, electronics, and industrial equipment. As more machines enter the Android ecosystem, we'll quickly see the barriers slip away between mobile and the world around us. SOURCES Nexus404, "Google Reveals Android Usage Stats TNW, "Google I/O: 400,000 Android devices are At Google I/O 2010 Day 2 Keynote" activated every single day" http:/bit.ly/Rarl.sU http:/tnw.coWwosuy TechCrunch, "Eric Schmidt: "There Are Now 1.3 Million BGR, "Google: 200 million Android devices activated Android Device Activations Per Day" worldwide; 550,000 activations daily" http:/tcm.ch/V74KON http://bit.ly/SYRyhq CalvinAyre.com, "Google's Android hits 190 million TNW, "Android growing 250% year-on-year, with over 300 users worldwide" million total devices worldwide" http:/bit.ly/Ww12BX http:/tnw.co/szyaly AndroidCentral, "Google: Quarter-billion Android devices worldwide, 11 billion downloads" InsideFacebook, "The state of Android vs iOS usage among Facebook users" http:/bit.ly/VSckKo http://bit.ly/TrPQBK TNW, "A million lInstagram Android app downloads in a CNET, "Google nudges developers to build Android- day isn't cool. You know what's cool? 5 million in 6 days" optimized apps" http:/bit.ly/TrPOBK http://enet.co/V75RUH TechCrunch, "Google's Play Store Hits 25 Billion App Downloads, Kicks Off Five Day Sale To Celebrate" Nielsen, "Two Thirds of New Mobile Buyers Now Opting For Smartphones" http:/tcm.ch/Rz1JGq http://bit.ly/RzugeB Android Authority, "IDC: Android has four times more Journalism.org. "Device Ownership" global market share than iOS" http:/bit.ly/TRXN http:/bit.ly/V76Jeg IDG Connect, The Global Shift to Android: Business & Forrester, The State of Mobile Technology Adoption IT Professionals http:/bit.ly/UOxAoh http:/bit.ly/UOxqxt DESIGNED BY mutualmobile