Androids Are Taking Over

8 GIGAOM ARE TAKING OVER THE "ANDROIDS CARVING QUT MARKET SHARE Worlidwide Smartphone Market Share by Operating System 02 2009 02 2010 20 40 60 80 100 • symbian RIM E Windows •Liux OTHER OS iOS CIOECUD Change in Market Share 01 2009 to 02 2010 O 7% O 2% O 4% O 16% 5% O 5% O.4% MOST DATA-FRIENDLY SMARTPHONES L in May 2010, Android boasted that it was operating on 7 out of 10 of the world's most popular smartphones, based on percentage of Wi-Fi requests. .... APPLEPHONE MOTOROLA DROD- HTCMAGC NOKIA NO HTCHERO NOKIA 6300 HTCOREAM MOTOROLA CLD HTCOROD ERS SAMSING MOMENT: 39.9% 6.8% 2.9% 2.5% 2.4% 2.3% 2.1% 1.8% 1.8% 1.5% THE APP WORLD * ANDROID PHONES GANING ACCEPTANCE & LOYALTY Percentage of those who plan on buying a smartphone in the next 90 days who would prefer Google Android as the operating system. Apple vs. Android App Stores (July, 2010) Google Android 70.000 apps Apple iOS: 30% ం ఇp Android users show 25% similar download habits as iPhone users Paid Apps: L8 Free Apps: 7.0 Paid Apps: LI 20% Free Apps: 7.6 TOTAL: 8.7 TOTAL 8.8 15% (Average number oft apps downloaded per user per month) 10% Ad click rate: : Android users clicked on ads B1% more than iPhone users, making them more valuable to advertisers. 1.187% 0.654% 0% Mar June Dec Mar 2008 200e 2008 June Dec 2009 2009 Mar 2010 2009 WHERE ARE THEY COMING FROM? United States: 66 China: THE FUTURE OF PHONES Mobile Device os Sales to End Users (in millions) 400 Market Share % symbian RIRM IOS E Windows ios anaRo1D 2010 2010 2014 300 2014 40 60 200 • synen • RIM Ar Windows • Liux gartner.com metrics.admob.com SOURCES - distimo.com- chitika.com - changewaveresearch.com UK: 4% France: 2% Japan: 2% Germany: 2% Kore