Androids Are Taking Over

I GIGAOM "ANDROIDS ARE TAKING OVER THE CARVING QUT MARKET SHARE Worldwide Smartphone Market Share by Operating System Q2 2009 Q2 2010 20 40 60 80 100 • symbian RIRM • Windows • Linux 4 OTHER OS IOS CIOECUD Change Market Share Q1 2009 to Q2 2010 O 7% O 2% O 4% O 16% 5% O 5% .4% MOST DATA-FRIENDLY SMARTPHONES In May 2010, Android boasted that it was operating on 7 out of 10 of the world's most popular smartphones, based on percentage of Wi-Fi requests. 00 APPLE PHONE: MOTOROLA DROID: НТСМАGС NOKIA N70: НТCHERO NOKIA 6300: HTC DREAM MOTOROLA CLIQ: HTCDROID ERIS: SAMSUNG MOMENT: 39.9% 6.8% 2.9% 2.5% 2.4% 2.3% 2.1% 1.8% 1.8% 1.5% THE APP WORLD ANDROID PHONES GAINING ACCEPTANCE & LOYALTY Percentage of those who plan on buying a smartphone in the next 90 days who would prefer Google Android as the operating system. Apple vs. Android App Stores (July, 2010) Google Android: 70,000 apps Apple ioS: 225,000 apps 30% Android users show similar download habits as iPhone users 25% Paid Apps: 1.1 Free Apps: 7.6 Paid Apps: 1.8 20% .... Free Apps: 7.0O TOTAL: 8.8 .... TOTAL: 8.7 15% (Average number of apps downloaded per user per month) 10% 5% .. Ad click rate: Android users clicked on ads 81% more than 1.187% 0.654% iPhone users, making them more valuable to advertisers. 0% Mar June Dec Mar June Dec Mar 2008 2008 2008 2009 2009 2009 2010 WHERE ARE THEY COMING FROM? United States: 66% China: THE FUTURE OF PHONES Mobile Device OS Sales to End Users (in millions) Market Share % symbian RIM Windows IOS ................ CIOECUD 2010 2010 2014 з00 2014 20 40 60 80 100 200 • symbian • RIM Windows • Limux * gartner.com • metrics.admob.com SOURCES• distimo.com • chitika.com • changewaveresearch.com UK: 4% France: 2% Japan: 2% Germany: 2% Swe