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The Anatomy Of Digital Content Marketing

THE ANATOMY OF CONTENT MAKETING The heart of online success WORD OF MOUTH The primary factor behind up to 50% of buying decisions Interesting content is a top 3 reason people follow brands on social media THOUGHT LEADERSHIP Blogs Infographics Podcast Whitepapers eBooks Guides Case Studies MORE VISIBILITY Blogs on company sites result in 55 % more visitors 55 % 6 in 10 Twitter or Facebook users are more likely to recommend a brand they follow Companies with blogs get 97% more 97 % inbound links than others in 37% of marketers say blogs are the most 37 % valuable content type for marketing Quality content at the heart of an integrated targeted approach to marketing || || EXTENDED REACH IMPROVES $ Blogs give sites 434 % more indexed pages and 97 % more indexed links More pages + more links = bigger slice of the online pie Compelling content drives successfull social media campaigns sited by 3 in 4 markers as a factor in closing sales 67% of Twitter users are more likely 67% to buy from brands they follow Blogs are 63% more likely to 63% influence purchase decisions than I Linkedin (33%) Facebook (50%) | Twitter (17%) magazines DOES THE MARKETING LEGWORK FOR YOU Social media content boosts sales 61% of companies find customers via Linkedin, 67% via Facebook & 53% Twitter SOLID FOOTING K 30 70% of consumers prefer getting to 70% know a company via articles rather 20 than ads 10 in Chart 60% of consumers feel more positive about a company after reading custom content on its site I Linkedin I Facebook I Twitter 60% 63% of companies said posting 63% content on social media has increased marketing effectiveness

The Anatomy Of Digital Content Marketing

shared by my-mamsys on Nov 04
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Content marketing campaigns have become essential for marketers to engage audiences and generate leads. In fact, more than half of all consumers are more likely to buy from companies that create custo...

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