The Anatomy Of Digital Content Marketing

THE ANATOMY OF CONTENT MAKETING The heart of online success WORD OF MOUTH The primary factor behind up to 50% of buying decisions Interesting content is a top 3 reason people follow brands on social media THOUGHT LEADERSHIP Blogs Infographics Podcast Whitepapers eBooks Guides Case Studies MORE VISIBILITY Blogs on company sites result in 55 % more visitors 55 % 6 in 10 Twitter or Facebook users are more likely to recommend a brand they follow Companies with blogs get 97% more 97 % inbound links than others in 37% of marketers say blogs are the most 37 % valuable content type for marketing Quality content at the heart of an integrated targeted approach to marketing || || EXTENDED REACH IMPROVES $ Blogs give sites 434 % more indexed pages and 97 % more indexed links More pages + more links = bigger slice of the online pie Compelling content drives successfull social media campaigns sited by 3 in 4 markers as a factor in closing sales 67% of Twitter users are more likely 67% to buy from brands they follow Blogs are 63% more likely to 63% influence purchase decisions than I Linkedin (33%) Facebook (50%) | Twitter (17%) magazines DOES THE MARKETING LEGWORK FOR YOU Social media content boosts sales 61% of companies find customers via Linkedin, 67% via Facebook & 53% Twitter SOLID FOOTING K 30 70% of consumers prefer getting to 70% know a company via articles rather 20 than ads 10 in Chart 60% of consumers feel more positive about a company after reading custom content on its site I Linkedin I Facebook I Twitter 60% 63% of companies said posting 63% content on social media has increased marketing effectiveness