Am I Ready to Design? [INFOGRAPHIC]

AM I READY TO DESIGN? BEGIN DESIGN. UNDERSTAND BRAND VALUES/ PILLARS TO EXTRAPOLATE DESIGN LANGUAGE. AM I CHASING AN AESTHETIC? AM I SOLVING A PROBLEM? IDEATE AND PRIORITIZE WITH DEFINE USABILITY/ OR KPI BENCHMARKS, THEN TEST. STAKEHOLDERS. YES IS THERE A ROADMAP AND MVP FOR THE NEW DESIGN? IS THERE AN EXISTING DESIGN LANGUAGE/UX FRAME- WORK? YES AM I SUPPORTING NEEDS? IDENTIFY THE PROBLEM, FIRST TECHNICAL INSIGHTS. OR NO)(YES DO I UNDERSTAND WHY THE EXISTING DESIGN ISN'T PERFORMING? WHAT IS DISRUPTIVE ABOUT YOUR SOLUTION? THE NEW PROBLEMS IT SOLVES. T UNDERSTAND USER NEEDS. TUNDERSTAND BUSINESS NEEDS. T UNDERSTAND BOTH. OR OR IAM OPTIMIZING. OR I AM INNOVATING. OR I DON'T KNOW. INTERVIEW CONDUCT END-USER RESEARCH. STAKEHOLDERS. WHAT ARE MY DESIGN GOALS? DEFINE SOME GOALS. @userexperience