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African-American Digital Consumers

Courses of action taken as a result of search: Course of action taken as a result of online video: 5truths 49% visited an online video website 53% 46% helped user learn more infommation recommended a brand, product or service to others offline of the digital African American consumer 94% use YouTube 84% use search as #1 source of information 44% luse video sites to learn about brands, products or services 1 They are ahead of the digital curve, utilizing video, mobile, and other platforms 53% own smartphones (more than rep) to interact online 71% access search engines

African-American Digital Consumers

shared by hfftw on Mar 23
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A summary illustration that depicts how African-Americans are in the forefront of the digital frontier.

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Google

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Category

Technology
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