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Ad Retargeting in Numbers

AD RETARGETING IN NUMBERS Statistics and Trends 3 out of 4 consumers now notice retargeted Ads. One in five marketers now having a dedicated budget for retargeting. HOW RETARGETED ADS AFFECT PURCHASE DECISIONS User reminded to revisit retailer's website User responded to special offer in the Ads SPECIAL OFFER 8.65% 7.37% 46.15% 37.82% User ignored the Ad User put off by the Ads STATS ON CONSUMER CONCERN AFTER SEEING RETARGETED ADS Very concerned 18.87% Somewhat concerned 34.8% Neither concerned, 29.41% nor unconcerned Somewhat 6.86% unconcerned Very unconcerned 10.05% 46% of search engine marketing professionals believe retargeting is the most underused online marketing technology. 46% The average click-through rate for display Ads is 0.07 percent, while the average click-through for retargeted Ads is about 0.7 percent. .• 0.07% 0.7% Website visitors who are retargeted with display Ads are 70% more likely to convert on retailer's website. 70% MAIN OBJECTIVES OF RETARGETING To acquire customers 56% 42% Build brand awarenesS To acquire competitor's customers 11% Retargeted customers are three times more likely to click on your Ad than people who haven't interacted with your business before. Ads Retargeted Non-Retargeted 26% of customers will return to a site through retargeting. 26% 56% of respondents to a survey listed FBX as one of the types of retargeting tactics that they use – up from 41% in the previous survey. FBX 41% 56% 50% of marketers said their retargeting budget will increase in the next 6 months. $. $. MAIN TYPES OF RETARGETING Total Agency Brand Site 87.9% 87.4% 89.0% Search 64.9% 68.8% 54.9% Email 26.1% 22.5% 35.2% Creative 29.8% 32.9% 22% Other 3.1% 3.0% 3.3% Designed & Compilled by: O invesp more conversions Source links - ing-the-10-stats-you-probably-didnt-know ing-5-new-statistics-that-may-surprise-you

Ad Retargeting in Numbers

shared by Gagan on Oct 03
3 out of 4 consumers now notice retargeted ads. Check our infographic, “Ad Retargeting in Numbers – Statistics and Trends” to know how Ad retargeting is affecting brand retention and purchase decisions.








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