Transcript

8 Simple Tips for Writing Effective Text Messages

8 Simple Tips for Writing Effective Text Messages Before you start your SMS campaign, learn how to craft message content that drives people to take action. Grab attention! Use headlines like "SALE!" or "HURRY! OFFER ENDS SOON!" to get people's attention. 2 Include a call to action Give your audience clear instructions: "Buy any entrée this weekend and get a free appetizer! Show this coupon code: APP218!" APP218 3 Don't use "text-speak" LOL u r gr8! Not everyone understands or likes text abbreviations. Write in clear Thanks for being a valued customer! Here is a coupon for your next visit. and concise sentences, and tailor content to your audience. Keep it short You have 160 characters, so include only the most essential information. Shorten your links Drive people to a landing page with more detailed information, or send them to a survey or web form. Use a link shortener like bit.ly to track your links and leave more space for your message. www. 6. Time it right Having a sale or special event? Send your texts close to the start to remind people. Take advantage of last-minute impulses. 7 Say who you are Joe's Diner: Try to include the name of your business to reinforce your brand and ensure your audience knows who's messaging them. Reserve your table now and get 10% off your bill! ... 8 Proofread Check for accuracy and clarity before hitting send. Watch out for typOS and unintended autocorrections! TextMarks' reliable SMS text messaging platform and friendly customer service provides businesses and organizations with the most effective way to reach their customers. O 41411 TextMarks Interested in SMS marketing, mass text messaging or text-for-info services for your business or nonprofit? Visit: www.textmarks.com, or text TIPS to 41411, or call 800-696-1393 to learn more. *Msg & data rates may apply

8 Simple Tips for Writing Effective Text Messages

shared by textmarks on Oct 17
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Did you know 98% of text messages are opened and read within minutes? This certainly plays a huge role in why businesses are choosing text messaging to reach customers and employees. But there’s mor...

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TextMarks

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Technology
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