6 Reasons Startups Should Outsource Digital Marketing Services

The Global Partner 6REASONS STARTUPS SHOULD OUTSOURCE DIGITAL MARKETING SERVICES 1. Minimizing the Risk of Campaign Failure 65% of new businesses have never had a defined digital marketing training and are absolute amateurs to the ever-changing paid marketing landscape. While a specialized outsourcing agency is backed by paid marketing experts have years of experience in the domain. From defining the right target audience, planning the right campaign strategy, to executing a strategically planned campaign, a specialized agency minimizes the risk of campaign failure. 2. Defining the Right Roles for Your Team A specialized outsourcing agency can help you build a well-structured marketing team. This includes an SEO specialist, a PPC manager, a graphic designer, a front-end developer, a social media specialist, a content marketer, and a marketing strategist. A self-sufficient marketing team means boosted marketing efforts. 3. Drawing Evident Results in Rankings & Conversions 63% of startups have their primary goal to acquire new customers and business opportunities through digital marketing. But on the contrary, 71% of startups lead without a documented digital strategy. Outsourcing digital marketing services to a specialized agency can help startups lead with a result-focused strategy. Further, the agency is responsible for tracking and reporting the results and conversions, to better analyze your ROls. 4. Employing Efficient Multi-channel Marketing A common flaw in the marketing strategy of startups is that they either use too many digital channels or stick to a single channel. In the wake of attracting traffic and raising brand awareness over different platforms, new businesses employ directionless strategies. While outsourcing to experts can help startups utilize the perks of multi-channel marketing. E-commerce startups leverage multi-channel marketing to multiply their sales by up to 3 times. Multi-channel marketing campaigns can help you reach a larger audience in a more effective way. 5. Focus on Core Business Activities Time-management is a critical factor when it comes to deciding the success of a startup business. Outsourcing digital marketing services to an agency helps you focus on your core business activities. The agency manages your strategy, execution, analytics, and conversions. You just have to take a look at reports and plan on your future goals. You do not have to worry about the monthly marketing plans, campaign performance, rankings, and website traffic. 6. Better Budget Control When startups decide to do their digital marketing themselves, they need to plan and hire a marketing team in-house. This means long-term budget planning including considerations like payroll, employee benefits, and investment on infrastructure. Moreover, a startup business has a lower investment potential and outsourcing can be a better budget control option. Furthermore, outsourcing can help startups minimize the risk of loss of investment. [email protected] +91 11-42381218 O www.dkbusinesspatron.com