5 Things to test to Achieve a Better Response from you SMS Marketing Campaign

Things to Test to Achieve a Better Response from your SMS Marketing Campaigns Testing something new or changing something seemingly small in your bulk sms campaign can definitely improve the response that you achieve. But you won't know until you try. Timing We have noticed that there are two peak response times, one over the lunch break between 12 and 2pm and another during the afternoon and early evening commute. 12 - 2 4 - 7 Offer Try different offers to see which one works best. Or run a test with an expiration date versus no expiration date. Then roll out to the rest of your list with the winning offer. % £ OFFER ENDS 21/08/13 20% OFF £10 OFF 3 Message length You can now send a message of up to 612 characters. Try sending a longer text message allow you to explain the benefits of your offer in more detail. your customers which will 3 456 7 8 9 4 Follow-up Message Research demonstrates that sending a follow up message can have a dramatic improvement to the response. Try sending an additional text and measure whether you receive a better response. Segment your database Take a look at the different types of customers and prospects that you have. Can you send different text messages to these distinct categories? What type of offer is likely to appeal to these different groups? talk to us We were one of the first business SMS providers in the UK. We simply promise to help you get the best possible results from SMS. We will provide your business with the highest quality SMS services at a very low cost. Visit us at www.textmarketer.co.uk text marketer We deliver. You save.