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32 Insane Inbound Marketing Stats

32 INSANE STATS YOU DIDN'T KNOW ABOUT INBOUND MARKETING We gathered some facts from around the web to show you why Inbound Marketing is the way to go. This info graphic includes information about elements associated to the Inbound Marketing strategy. Why Inbound Marketing? #2 Content creation and management now claim the second largest share of digital marketing budgets of Google's Revenue comes from Search Marketing. 97% $33 BILLION The amount companies will be spending on Search Marketing by 2016 $44 The average return for every $1 spent on e-mail Marketing. The average cost $144 to generate a lead via Inbound Mktng. The average cost to generate a Tead via $373 Outbound Mktng. Content Marketing Lack of human resources and lack of budget are the biggest hurdles to content marketing of content 41% Marketing teams have 2 - 5 people. 60% 60% of prospects feel more positive about a company after reading custom content on it's site. only 8% of content marketing teams have 10 people Companies that publish 15 blog, posts per month average 1200 new Teads per month 8% Pages with images get 94% more views Aa the use of video content for B2B marketing increased from 8% to 58% pieces of content are 27 Million 58% shared each day E-MAIL MARKETING 83% Consumers who have subscribed to the CO O ) newsletter spend 83 % more when shopping. 33% of email recipients open email based on subject line alone. Subject lines fewer than 10 characters long had an open rate of 58% 58% With an ROI of around 4300%, email campaigns practically pay for themselves. Personalised subject lines are 22% more likely to be opened. SOCIAL MEDIA # 1 In 2011, Social Media overtook Porn as the top activity on the web Videos Reach 87% 80% Website Articles Time Spent Online 86% 23% In Person Events 85% Social Media sites and blogs reach 80% of American users and account for 23% of all time spent online. Videos, Website Articles & In Person Events are the top three most widely adopted inbound tactics on social media You Tube Youtube reaches more US adults aged 18-34 than any cable network. Linkedin generates more leads for B2B companies than Facebook, Twitter or in blogs individually. 61% of young executives say they will rely more heavily on business-class video in the next 5 years. of customers are using social media websites to search for local businesses. 15% RESPONSIVENESS & WEB DEVELOPMENT 66% HALF A BILLION The amount of facebook users that use facebook via mobile only. of all e-mails are now opened on mobile devices of smartphone users aged 18- 44 say they can not recall 25% the last time their smartphone wasn't next to them. the amount by which Mozilla increased it's conversions by reasing it's page load speed by just 2.2 seconds. 15.4% 75% of Twitter's ad revenue comes from mobile. Microșoft found that an increase of 500ms of delays on its page loads resulted in losing 1.2% in revenue per user Shopzilla's reduction of it's page load time, by 5 seconds, resulted in an increase of 25%in page views and a 7-12% increase in revenue. References: sec.gov, gartner.com, webstrategiesinc.com, salesforce.com, inboundwriter.com, time.com, mozilla.org, marketingland.com, fastcompany.com, equinix.com, venturebeat.com, contentmarketinginstitute.com, contentplus.co.uk, jeffbullas.com, digitalsherpa.com, cisco.com, copyblogger.com, icontact.com, slideshare.net, stateofinbound.com, marketingcharts.com, econsultancy.com by ITİ http://oziti.com.au

32 Insane Inbound Marketing Stats

shared by oziti on Jul 14
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Mind boggling stats on Inbound Marketing related to: 1. Content Marketing 2. E-mail Marketing 3. Social Media Marketing 4. Search Marketing 5. Video Marketing 6. Responsive Web and the Page Load Speed

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