Click me
Transcribed

The 2016 Marketing Jobs Salary Guide

*conductor INBOUND MARKETING JOBS SALARY GUIDE 2016 This study breaks down job demand and salary numbers in 2016 for 7 prevalent marketing titles: Director of Marketing, SEO/Marketing Manager, Account Manager, SEO Analyst/Strategist, SEO Specialist, SEO Coordinator/Associate, and Content Marketing Specialist. Best Cities in the U.S. to Find Inbound Marketing Jobs Top 20 cities listed by number of job postings in 2016 1 New York, NY 6 • Boston, MA 11 Dallas, TX 16 Charlotte, NC 20 San Francisco, CA 70 Seattle, WA 12 O Denver, CO 17 Minneapolis, MN 3 0 Chicago, IL 8 Austin, TX 13 O Phoenix, AZ 18 Miami, FL 4 6 Los Angeles, CA 9 O San Diego, CA 14 Houston, TX 19 San Jose, CA 5 0 Atlanta, GA 10 O Washington, DC 15 O Philadelphia, PA 20 Indianapolis, IN Inbound Marketing Job Titles Most common job titles in inbound marketing in 2016 26% SEO / Marketing Manager SEO Specialist 24% 16% Account Manager SEO Analyst / Strategist 14% 10% Content Marketing Specialist Director of Marketing 5% 5% SEO Coordinator Salary Ranges of Inbound Marketers Average salary of inbound marketing job titles in 2016 Director of Marketing SEO / Marketing Manager ● Account Manager O SEO Analyst/ Strategist O SEO Specialist ● SEO Coordinator Content Marketing Specialist $72,893 $72,202 $65,343 $45,382 $42,633 $49,407 $100,046 Inbound Marketing Salary Ranges by Location and Job Title Average salaries of inbound marketing job titles in 2016 in the United States, Canada, United Kingdom, and Australia. Director of Marketing SEO/ Marketing Manager Account SEO Analyst / Strategist Content Marketing Specialist SEO Specialist SEO Coordinator Manager $52k - $126k $46k - $92k $41k - $83k $43k - $91k $47k - $96k $49k - $115k Total $36k - $67k $37k - $62k $47k - $96k $49k - $115k $47k - $110k New York $58k - $136k $49k - $94k $41k - $83k $37k - $71k San Francisco $71k - $143k $55k - $108k $49k - $101k $47k - $110k $39k - $82k $36k - $67k Chicago $47k - $101k $47k- $132k $40k - $83k $38k - $72k $37k - $61k $47k - $101k S53k - $115k k-$100k $53k - $98k $47k - $103k $49k - $101k $40k - $101k $55k - $81k $81k - $164k $52k - $131k San Jose $45k - $116k $40k - $68k $38k- S6OL $47k - $100k $52k - $95k $43k - $94k $45k - $92k $41k - $73k $37k - $75k $41k - $85k $38k - $84k $53k - $98k $47k - $103k $49k - $101k $40k - $101k Seattle $42k - $69k $44k - $60k Austin $39k - $124k $34k - $72k $46k - $61k Los Angeles $53k - $123k $58k - $142k $32k - $82k $33k - $59k Pesten $37k - $61k $35k - $56k Boston $48k - $94k $41k - $67k Philadelphia $45k - $121k $42k - $83k $40k - $83k $30k - $68k $55k - $81k $40k - $77k $51k - $124k $48k - $113k $45k - $90k $32k - $51k $33k - $58k Atlanta $42k - $86k $37k - $60k $42k - $86k $37k - $86k $44k - $82k $48k - $87k $35k - $76k $38k - $82k $50k - $101k $45k - $82k Miami $30k - $60k $50k - $101k San Diego Washington, DC $34k - $55k $40k - $64k $49k - $124k $33k - $56k $45k - $82k $54k - $111k $48k - $114k $44k - $112k $43k - $142k $47k - $94k $45k - $84k $44k - $89k $42k - $89k $42k - $77k $35k - $65k $47k - $94k $36k - $59k $36k - $65k Denver $46k - $85k $38k - $80k $37k - $69k $45k - $84k $40k - $81k $47k - $87k $36k - $78k Dallas $48k - $91k $35k - $60k $44k - $89k $34k - $56k $32k - $70k $37k - $67k $39k - $68k Houston $42k - $89k $48k - $102k $46k - $91k Charlotte $45k - $130k $43k - $102k $48k - $102k $50k - $120k $44k - $95k $47k - $91k $53k - $100k Minneapolis $46k - $95k $46k - $80k $44k - $95k $37k - $67k $33k - $60k $38k - $85k $40k - $72k $37k - $65k. $32k - $58k Phoenix $47k - $119k $42k - $76k $47k - $91k $36k - $65k Indianapolis $45k - $98k $36k - $91k $53k - $100k $36k - $57k AU, UK, and CAN Canada $89,706 $70,483 $46,667 $66,761 $50,000 $51,878 N/A United Kingdom £34,930.08 £32,571.31 £31,049.38 £34,076.67 £31,662.34 N/A N/A Australia $106,429 $90,903. $74,881 $88,500 $79,329 $71,818* N/A *Marketing Manager only - not enough data for SEO Manager. ** SEO Coordinator only - not enough data for SEO Associate. Find more marketing salary insights at cndr.co/marketing-salary-2016 SEO JOBS FROM 2012 TO 2016 We compared job data from 2016 to both 2012 and 2015. Here's 2. how the SEO job market has changed over the last 4 years. 7% Decline in Number of SEO Jobs in the Top 20 Cities 2012 vs 2015 vs 2016 Job Data 4,320 4,038 3,665 Jobs Jobs Jobs 2012 2015 2016 7% Decline 6% Average Salary Decline in SEO Job Titles Evaluated The average salary decline was 6%, with SEO Coordinator seeing the highest decline at 19%. The Account Manager role saw a slight salary increase of 1%. - 4% $100,046 + 1% - 3% - 7% -19% $72,202 - 14% $72,893 $65,343 $42,633 $45,382 SEO Director of Account SEO SEO / SEO Analyst Coordinator Marketing Specialist Marketing Manager / Strategist Manager 2012 Study 2015 Study 2016 Study Change from 2015 to 2016 SEO Salary Comparisons Between Countries Australia has the highest average SEO-related salary beating out the US by over 6K (USD). Australia United States Canada U.K. $82,637 (AUD) $56,562 $59,780 (CAD) £30,387 $62,771 USD $45,748 USD $43,752 USD ** includes data for SEO Manager, SEO Specialist, SEO Analyst/Strategist, SEO Coordinator/Associate The 5 Top Cities for SEO Jobs Shift New York and San Francisco are again the top two cities for number of SEO jobs (4 years running). Chicago holds steady at 3rd. Los Angeles takes a leap from 7th to 4th, and Atlanta from 10th to 5th. 2015 Top Cities 2016 Top Cities 1. New York, NY 1. New York, NY 2. San Francisco, CA 2. San Francisco, CA 3. Chicago, IL 3. Chicago, IL 4. San Jose, CA 4. Los Angeles, CA 5. Seattle, WA 5. Atlanta, GA 6. Austin, TX 6. Boston, MA 7. Los Angeles, CA 7. Seattle, WA 8. Austin, TX 9. San Diego, CA 8. Boston, MA 9. Philadelphia, PA 10. Atlanta, GA 10. Washington, DC Find more marketing salary insights at cndr.co/marketing-salary-2016 #seojobs2016 BLUE NILE @conductor facebook.com/conductor RESEARCH 2016 salary and job data are calculated using data from Indeed and Payscale.

The 2016 Marketing Jobs Salary Guide

shared by echung on Apr 17
30 views
0 shares
0 comments
How does your job and salary compare to the rest of the digital marketing industry in 2016? This infographic breaks it down by job title, city, and country and presents the industry's trends of the la...

Publisher

Conductor

Category

Technology
Did you work on this visual? Claim credit!

Get a Quote

Embed Code

For hosted site:

Click the code to copy

For wordpress.com:

Click the code to copy
Customize size