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2015 Mobile-Friendly Email & Landing Page Trends

Litmus salesforce 2015 MOBILE-FRIENDLY EMAIL & LANDING PAGE TRENDS Consumers' mobile email reading habits are well-established and while brands have been relatively quick to create mobile-friendly websites, marketers have been slow to adopt mobile-friendly email design techniques. Email Opens by Environment According to more than 1 billion email opens each month tracked by Litmus' Email Analytics 100 DESKTOP WEBMAIL MOBILE 90 80 70 60 48% 50 40 30% 30 20 22% 10 OCT '13 DEC '13 FEB '14 APR '14 JUN '14 AUG '14 ОСТ "14 DEC '14 FEB '15 APR '15 JUN '15 Website Mobile-Friendliness Percentage of B2C brands with mobile-friendly website landing pages for their promotional emails 85% JUNE 2015 74% JUNE 2014 Email Mobile-Friendliness Percentage of B2C brands using a mobile-unfriendly desktop-centric design vs. a mobile-friendly responsive or mobile-aware design for their promotional emails 100 90 80 70 60 56% 50 of emails are now mobile-friendly, a 40 155% increase since October 2013 30 20 10 ОСТ 13 DEC '13 FEB '14 APR '14 JUN '14 AUG '14 ОСТ 14 DEC '14 FEB '15 APR '15 JUN '15 DESKTOP-CENTRIC DESIGN RESPONSIVE DESIGN MOBILE-AWARE DESIGN 2+ columns, small text, and small, Email content and layout adjusts Single column, large text and images, tightly grouped links and buttons to screen size user's device well-spaced links and buttons Emails lag websites in terms of mobile-friendliness by 29 percentage points, which creates disjointed subscriber experiences. of mobile-friendly emails lead to websites that aren't mobile-friendly 16% 52% of B2C brands do not have emails and websites that are both mobile-friendly Fix the disconnect! 1 2 3 NO. NO. NO. Determine what If a significant portion of If your emails are already percentage of your subscribers are reading your subscribers are mobile-friendly, work reading on mobile with your web team on a your emails on mobile devices, adopt either plan to create a devices and which email mobile-aware or mobile-friendly website. clients they're using. responsive email design. "Email Opens by Environment" data is from Litmus' Email Analytics. All other data based on observational research performed by the Saleforce Marketing Cloud and Litmus involving more than 140 B2C brands using anonymous email accounts. litmus salesforce

2015 Mobile-Friendly Email & Landing Page Trends

shared by Litmus on Jul 30
Despite being many years into the Age of Mobile, marketers are still playing catchup when it comes to making their emails and websites mobile-friendly. Joint research between Litmus and Salesforce fou...



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