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2014 Bot Traffic Report

Bot Traffic Report 2014 Bot traffic to small and medium-size sites is between 63% and 80%. Sophisticated malicious bots are on the rise. In 2014 Bots account for 56% of all website traffic 44% Bad Bots Good Bots 56% Human Traffic account for 29% of account for 27% of Bot Traffic all website visits all website visits #%$! 22% Impersonators Hacking Tools 3.5% 3% Scrapers 0.5% Spammers For most websites bot traffic is between 63% and 80% What's your bot situation? Small Site 1,000 visitors/day 80.3% Bots Large Site 100,000 visitors/day 56.2% Bots Medium Site 10,000 visitors/day 63.2% Bots Alexa MVP 1M+ visitors/day 52.3% Bots No matter how big or small your site is, bad bots are 1/3 of all your traffic Coming in 2015 The rise of the impersonator bots Impersonator bots are the most advanced, malicious non-humans. They are the only group of bots to consistently display growth in the last 3 years. 22% 20.5% 19% 2012 2013 2014 Fake Search Engine Bots • Bots with Browser-like Capabilities Impersonators are: DDOS Bots Spy Bots Bots Masked by Proxy Servers Are RSS bots on their way to extinction? In 2014, the broad decline in RSS bot traffic led to a 10% drop in good bot traffic. 31% 27% 20% Many predict the demise of RSS at the hands of social media, I READ FEED 2012 2013 2014 which invaded its natural habitat. Malicious Bots by Type Risk to Website Damage Main Target Downtime, data theft, site/server hijacking, Impersonators All websites degradation of service Data theft, site/server CMS-based Hacking Tools hijacking websites Content theft, reverse E-Commerce Scrapers engineering of pricing and websites business models Comment spam, phishing links, search engine blacklisting #%S! Spammers All websites Information presented in this study is based on a sample of over 15 billion bot and human visits, Brought to you by which occurred over a 90-day period. The data was collected from a group of 20,000 websites on Incapsula An Imperva Company the Incapsula network, with an average traffic rate of at least 10 daily human visitors.

2014 Bot Traffic Report

shared by Incapsula on Dec 30
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Everyone knows the story of how the world wide web made the internet accessible for everyone, but a lesser known story of the internet’s evolution is how automated code—aka bots—came to quietly ...



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