2013 - 2014 Digital Trends

TRENDS 2013-2014 THIS IS NOT A FUTURISTIC INFOGRAPHIC We, at Axance, do not make science fiction. The following data have been observed and verified throughout our 115 projects involving 958 test participants. IRON MAN ALREADY OUTDATED 110 225 August 2013 A milestone is reached, more smartphones sold than feature phones worldwide million million 6 3.9 750 000 2013 In France, more tablets sold than PCs 2 3 2013 Tablets become real working tools MINORITY REPORT IS COMING TRUE 84% of french TV viewers are multitaskers Examples of simultaneous tasks )) = 23% M= 27% = 31% Live-tweet is actually more relevant than classic audience rating 2013 From retail point to smartphone, multichannel journey is made easier 6, BACK TO THE BASICS STOP! Before all these devices makes us grow three more eyes, remember that a qualitative online service is : Simple, reassuring enjoyable and relevant 9 out of 10 people say they read users feedback before purchasing something online 9 Content first! Content strategy makes its way. with users asking for always more explanations and clarity CONTENTE 1ST 78% of our testers name pleasure of experience as a major assessment criteria 9 Digital is changing our every day life, but we'll master it as long as we stay user minded ! million million . Pôle DA Axance