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12 Virtual Events Analysis, Success Tips & ROI ENGAGEMENT IS THE The FUTURE is VIRTUAL! 2021 KEY FOCUS 12 FROM Virtual Events Analysis, Success TIPS TAKE & REAL TO VIRTUAL ТАКЕ THE & ROI FIRST STEP CREATE BETTER EVENTS HEXAFAIR VIRTUAL EVENTS 1 2 73% HIGH VOTE 57% MAJORITY 23.2% CAGR 73% of EVENT PLANNERS 57% of EVENT PLANNERS, In 2019, the GLOBAL VIRTUAL have been able to SPONSORS & EXHIBITORS EVENTS MARKET SIZE was successfully pivot their events believe that they can valued at $77.98 BILLION. to VIRTUAL. achieve the MAJORITY of VOTE their event objectives From 2020 to 2027: It is ONLINE. expected to GROW at a COMPOUND ANNUAL GROWTH RATE (CAGR) of 23.2%. 4 73.6% TECHNICAL PROFICIENCY Over 73.6%, of EVENT PLANNERS, TIME TO LEVEL UP have become EXTRA proficient in TECHNOLOGY as a result of the pandemic. 5 IT'S GOING HIGH! 41.5% VOTE TΟ 91% ATTENDEE TECHNOLOGY SATISFACTION • 41.5% of EVENT EXPERTS are • 91% of ORGANIZERS measure the OMG! willing to pay up to $5,000 just SUCCESS of their events on ATTENDEE for VIRTUAL EVENT SATISFACTION. TECHNOLOGY, while only • 19% are vwilling to pay MORE 61% measure according to their specific EVENT GOALS, and than $15,000. • 60% determine RESULTS based on staying within BUDGET. 7 8. 排 45.9% DEMAND TO 74% VOTE TO 76% DEMAND TO IN-HOUSE SOCIAL MEDIA BUILDING VALUE PRODUCTION MARKETING 76% of current JOB ADS 45.9% of VIRTUAL EVENT • 74% of event planners listed demand that event PLANNERS rely on IN-HOUSE SOCIAL MEDIA as the PROFESSIONALS be capable EXPERTS for their PRODUCTION You Tube MOST EFFECTIVE tool for of BUILDING the business aspects. EVENT MARKETING. 32.5% prefer OUTSOURCING to 66% voted for EMAIL VALUE of EVENTS. EXTERNAL PRODUCTION MARKETING. COMPANIES, and 60% preferred their WEBSITE. • 26% found event REGISTRATION 21.6% rely on their VIRTUAL EVENT TECHNOLOGY PROVIDERS. SITES as highly EFFICIENT. CONTENT CONTENT CONTENT 10 60% CONTENT STRATEGY 60% of the most successful B2B CONTENT MARKETERS have a DOCUMENTED content marketing STRATEGY. 45% of B2B CONTENT MARKETERS reported that the pandemic had a MODERATE IMPACT on their CONTENT MARKETING STRATEGY, while • 25% reported a MAJOR IMPACT. 11 12 WIN BIG! 93% VOTE TO 92% GO TO VIDEO MARKETING INFLUENCER MARKETING 93% of marketers say VIDEOS play a 92% of marketers consider INFLUENCER MARKETING as CRUCIAL role in EVENT MARKETING EFFECTIVE. • 82% believe that the QUALITY of customers from INFLUENCER MARKETING CAMPAIGNS is BETTER than from other forms of marketing. STRATEGIES. 68% adopted PRE-RECORDED VIDEOS as their B2B MARKETING 25% of event planners are considering INVESTING in INFLUENCER MARKETING. STRATEGY. 66% of event planners are using VIDEOS as their MARKETING STRATEGY. Source:- powered by P PIKTOCHART

12 Virtual Events Analysis, Success Tips & ROI

shared by infohexafair on Aug 16
This infographic explores the trends of virtual events tips to set them up for success. We’ve looked at different participants, dos and don’ts and success stories from an analysis perspective. Enjoy!




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