12 Virtual Events Analysis, Success Tips & ROI

www.hexafair.com ENGAGEMENT IS THE The FUTURE is VIRTUAL! 2021 KEY FOCUS 12 FROM Virtual Events Analysis, Success TIPS TAKE & REAL TO VIRTUAL ТАКЕ THE & ROI FIRST STEP CREATE BETTER EVENTS HEXAFAIR VIRTUAL EVENTS 1 2 73% HIGH VOTE 57% MAJORITY 23.2% CAGR 73% of EVENT PLANNERS 57% of EVENT PLANNERS, In 2019, the GLOBAL VIRTUAL have been able to SPONSORS & EXHIBITORS EVENTS MARKET SIZE was successfully pivot their events believe that they can valued at $77.98 BILLION. to VIRTUAL. achieve the MAJORITY of VOTE their event objectives From 2020 to 2027: It is ONLINE. expected to GROW at a COMPOUND ANNUAL GROWTH RATE (CAGR) of 23.2%. 4 73.6% TECHNICAL PROFICIENCY Over 73.6%, of EVENT PLANNERS, TIME TO LEVEL UP have become EXTRA proficient in TECHNOLOGY as a result of the pandemic. 5 IT'S GOING HIGH! 41.5% VOTE TΟ 91% ATTENDEE TECHNOLOGY SATISFACTION • 41.5% of EVENT EXPERTS are • 91% of ORGANIZERS measure the OMG! willing to pay up to $5,000 just SUCCESS of their events on ATTENDEE for VIRTUAL EVENT SATISFACTION. TECHNOLOGY, while only • 19% are vwilling to pay MORE 61% measure according to their specific EVENT GOALS, and than $15,000. • 60% determine RESULTS based on staying within BUDGET. 7 8. 排 45.9% DEMAND TO 74% VOTE TO 76% DEMAND TO IN-HOUSE SOCIAL MEDIA BUILDING VALUE PRODUCTION MARKETING 76% of current JOB ADS 45.9% of VIRTUAL EVENT • 74% of event planners listed demand that event PLANNERS rely on IN-HOUSE SOCIAL MEDIA as the PROFESSIONALS be capable EXPERTS for their PRODUCTION You Tube MOST EFFECTIVE tool for of BUILDING the business aspects. EVENT MARKETING. 32.5% prefer OUTSOURCING to 66% voted for EMAIL VALUE of EVENTS. EXTERNAL PRODUCTION MARKETING. COMPANIES, and 60% preferred their WEBSITE. • 26% found event REGISTRATION 21.6% rely on their VIRTUAL EVENT TECHNOLOGY PROVIDERS. SITES as highly EFFICIENT. CONTENT CONTENT CONTENT 10 60% CONTENT STRATEGY 60% of the most successful B2B CONTENT MARKETERS have a DOCUMENTED content marketing STRATEGY. 45% of B2B CONTENT MARKETERS reported that the pandemic had a MODERATE IMPACT on their CONTENT MARKETING STRATEGY, while • 25% reported a MAJOR IMPACT. 11 12 WIN BIG! 93% VOTE TO 92% GO TO VIDEO MARKETING INFLUENCER MARKETING 93% of marketers say VIDEOS play a 92% of marketers consider INFLUENCER MARKETING as CRUCIAL role in EVENT MARKETING EFFECTIVE. • 82% believe that the QUALITY of customers from INFLUENCER MARKETING CAMPAIGNS is BETTER than from other forms of marketing. STRATEGIES. 68% adopted PRE-RECORDED VIDEOS as their B2B MARKETING 25% of event planners are considering INVESTING in INFLUENCER MARKETING. STRATEGY. 66% of event planners are using VIDEOS as their MARKETING STRATEGY. Source:- https://www.eventmanagerblog.com/event-statistics powered by P PIKTOCHART