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12 Insightful Email Marketing Stats to Know and Love

12 Insightful Email Marketing Stats to Know and Love Email is expected to grow to $12 billion by 2016 and email traffic is estimated to grow to over 192 billion emails sent per day by 2016. Source: The Radicati Group, Inc For every $1 spent, $44.25 is the average return on email marketing investment Source: (Experian) 44% of email recipients made at least one purchase last year based on a promotional email. Source: 7 in 10 people say they made use of a coupon or discount from a marketing email in the prior week. Source: 2012 Blue Kangaroo Study 48% of emails are opened on a mobile device & 39% of marketers have no strategy for mobile email. Source: eConsultancy 2012 Email Marketing industry Census 64% of decision-makers read their email via mobile devices. Source: TopRankBlog 72% of B2B buyers are most likely to share useful content via email. 72% Source: Earnest Agency 56% of businesses say they plan to increase their use of email marketing in 2015. Source: The Small and Midsize Business Email Marketing Survey 2015 27% of consumers were more likely to say their favorite companies should invest in more email. Source: ExactTarget 1 in 2 marketers use animated gifs in their email campaigns. GIF Source: Experian Email Market Study 40% of B2B marketers rated the leads generated by email marketing as high quality. Source: Software Advice Survey There are 3.6 billion email accounts in 2013. By 2016, the number will reach 4.3 billion. Source: The Radicati Group, Email Statistics Report, 2012-2016 Barvs

12 Insightful Email Marketing Stats to Know and Love

shared by prpawan on Jul 30
This infographic includes 12 amazing email marketing facts and stats which shows you why email marketing is still a winner!




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