12 Insightful Email Marketing Stats to Know and Love

12 Insightful Email Marketing Stats to Know and Love Email is expected to grow to $12 billion by 2016 and email traffic is estimated to grow to over 192 billion emails sent per day by 2016. Source: The Radicati Group, Inc For every $1 spent, $44.25 is the average return on email marketing investment Source: (Experian) 44% of email recipients made at least one purchase last year based on a promotional email. Source: Convinceandconvert.com 7 in 10 people say they made use of a coupon or discount from a marketing email in the prior week. Source: 2012 Blue Kangaroo Study 48% of emails are opened on a mobile device & 39% of marketers have no strategy for mobile email. Source: eConsultancy 2012 Email Marketing industry Census 64% of decision-makers read their email via mobile devices. Source: TopRankBlog 72% of B2B buyers are most likely to share useful content via email. 72% Source: Earnest Agency 56% of businesses say they plan to increase their use of email marketing in 2015. Source: The Small and Midsize Business Email Marketing Survey 2015 27% of consumers were more likely to say their favorite companies should invest in more email. Source: ExactTarget 1 in 2 marketers use animated gifs in their email campaigns. GIF Source: Experian Email Market Study 40% of B2B marketers rated the leads generated by email marketing as high quality. Source: Software Advice Survey There are 3.6 billion email accounts in 2013. By 2016, the number will reach 4.3 billion. Source: The Radicati Group, Email Statistics Report, 2012-2016 Barvs sarv.com