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What's the Value of Loyal Fans?

WHAT'S THE VALUE OF LOYAL FANS? A LOYAL FAN DOES MORE, SHARES MORE AND SPENDS MORE - MORE OFTEN! For decades, sports teams have sought ways of maintaining fan interest during the season and throughout the year. Gimmicks such as THE SAN DIEGO CHICKEN or FREE PICKLES don't work. What every fan really wants, is simply to be acknowledged and rewarded for their support and tireless dedication to the teams they love. The formula for engaging fans is simple. The results are undeniable: When you give more to your fans, you get more from your fans. How much more? A lot. DID YOU KNOW. 2$ YEL. AS MUCH AS 80% YET. AS MUCH AS of marketing budgets target outreach to NEW supporters! FOCUS ON THE AUDIENCE THAT LISTENS 8z.os TO YOU - your existing fanbase lo of your fans = of your revenues? YOUR EXISTING FANS 50% 8x .5x They account for a significant portion of your annual revenues They're worth more than a new fan They spend more per transaction ARE YOUR MOST VALUABLE FANS! LOYAL FANS ENGAGE WITH THE TEAM MORE PROVIDE OPT-IN & ACTIONABLE THROUGHOUT & AFTER THE DATA ARE 150% MORE SEASON LIKELY TO RENEW THEIR SEASON 60% MORE 50% TICKETS ARE WILL SPEND LIKELY TO MAKE MORE TIME ON PURCHASES YOUR WEBSITE ARE 35% MORE 75% WILL LIKELY TO ENGAGE DOWNLOAD YOUR WITH THEIR 2ND MOBILE APP SCREEN DURING GAMES TEAMS USING CROWDTWIST: Have fans who are more engaged, more socially active and who spend more. The results are clear, they: VISIT YOUR VIEW MORE PAGES PER VISIT jijit SITE MORE RETURN BUY MORE MORE FREQUENTLY FREQUENTLY 900% 50 352 OFTEN 36% 10x 10% SPEND ENGAGE WITH MORE PER MORE CONTENT TRANSACTION CROWDTWIST GIVE MORE. GET MORE. %24

What's the Value of Loyal Fans?

shared by TimothySanders on Jun 27
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This infographic informs sports teams about the approaches CrowdTwist uses to increase fan loyalty and engagement.


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