Transfer Window Summer 2014 – The Twitter Effect

TRANSFER WINDOW SUMMER 2014 ACTIVTY With yet another record breaking transfer window behind us, we looked at the statistics to see the effect that the spending had on the social media landscape TOP 10 BIGGEST TRANSFERS The top 10 most expensive transfers totalled a massive £433.7m. Luis Suarez's £75m move to Barcelona making up 17.3% of this. HERRERA SHAW UTD SUAREZ BARCELONA ΜAN FC MΑN UTD £30M £32M £433.7M £71M £32M ARSENAL SANCHEZ MAN UTD PSG LUIZ DI MARIA NEW SIGNINGS = NEW FANS We analysed the top players in this window that have an active Twitter account to see the effect their transfer had on their followerbase Percentage increase Mangala 5.01% LUKE SHAW saw the highest growth in this window. His profile increased by a HUGE Shaw Herrera 17.29% 32.59% 2.89% Luiz 0.52% Suarez 1.25% James 0.48% Cesc 1M 2M 3M 4M 6M ZM followers 24h before transfer followers 24h after transfer MONEY TALKS Here is the amount spent and received in the 2014 summer transfer window, by each of the Forbes top 10 richest clubs Spent (£) (£) Received 175 150 125 100 75 50 25 25 50 75 100 125 150 175 Man. United ||| | | | | || | I| | 153.1m 31.2m Barcelona 138.2m 70.2m Liverpool 116.8m 81.1m Real Madrid 107.8m 100.3m Chelsea 87.7m 88.5m Arsenal 78.2m 31.8m Man. City 54.5m 22.5m Bayern Munich 41.3m 47m Juventus 32.4m 20.7m AC Milan 11.1m 25.1m £820.1m ТОTAL £518.4m £1.87bn Only 3 teams in this list had more Spent by the top 5 leagues in Europe income than expenditure THE TWITTER EFFECT ON CLUBS 64% | Arsenal 333,700 | Arsenal had the highest engagement rate of any of these teams with 64% 25% | Man United 511,068 Gained 361,243 14% | Chelsea 281,740 | Chelsea had the more followers than Man City despite having 7% less fan engagement lowest engagement rate of any Premier League side during the summer transfer window 54% | Bayern Munich 234,178| Bayern represent the only German team in the table and have the 41% | Liverpool 210,900 Liverpool growth 3rd highest was one of the lowest, despite being very active in this window engagement rate with 54% 32% Man City 149,825 | Having spent the least of any Premier League team on the list Manchester City also had the lowest increase in followers during the transfer window 56% | Juventus 128,812 Juventus' digital strategy to actively engage more with fans saw them increase their followers by 10% 25% Barcelona 524,142 | One of only this window 36% Real Madrid 812,020 | Had the highest follower acquisition rate of any club in the world this summer three clubs in world football to hit half a 45% AC Milan 122,087 Milan's follower increase of 122,087 was the lowest of any club in Forbes' top 10 million new followers over the summer Engagement rate* Followers gained in the transfer window *Engagement score is calculated by comparing tweets that are part of a conversation versus tweets that are just updates. where brands and fans play together SOURCES: TRANSFERMARKT.CO.UK & DAILY MAIL KIT IMAGERY SUPPLIED BY ULTIMATE FAN LIVE J. REAL RODRIGUEZ £29M £30M £75M CESC CHELSEA MADRID MAN CITY MANGALA £59.7M | £40M CHELSEA COSTA Е35M