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Super Bowl Insights

SUPER BOWL -XLIX INSIGHTS PATRIOTS SEAHAWKS ShareThis 73% 71% • THE 12TH MAN • Fans shared, but to what channels? 26% 25% 2.5 million lililıl 2.1 million lilılıl total shares total shares • THE MOBILE PLAYBOOK- Mobile is a rapidly growing platform for sharing sports content. O During Game Day Before Game Day 20% 21% 59% 52% 31% 17% 00000- o0000- Tablet Desktop Phone Phone Desktop Tablet * Fans are 40% more likely to share about sports during game day. IT'S GAME TIME • Social Activity by Hour Peak sharing activity occurs the day after the Super Bowl, with discussions peaking around noon on Monday. ... 12 2 4 6 8 10 12 2 4 6 8 10 12 2 4 6 8 10 12 2 4 6 8 10 am pm am February 1st February 2nd SHARING MVPS Tom Brady 21 million shares BRADY Marshawn Lynch 1.2 million shares Russell Wilson 526.6K shares Richard Sherman Rob Gronkowski 131.1K shares 487.5K shares Jermaine Kearse 120.9K shares Chris Matthews 88.6K shares Malcom Butler 58.8K shares * Tom Brady stole America's heart, but rookie cornerback Malcom Butler's social activity saw a 772x lift after his game winning interception. Budweiser Budweiser takes over with 252x more social activity after the game than before. 252x • THE BRAND BOWL - 97.7x Brand Social Lift (daily average before vs. after Super Bowl) 15.5x 6.4x 6.2х 3.2х 1.9х 1.6х 1.3х 1.3х SNICKERS KIA Carnival Coca Cola T-Mobile- Jeep SKitles WIX SGUAESPACE BRAND BUZZ Total Brand Social Activity The Super Bowl isn't just about football anymore. Jan 28: Budweiser "Lost Dog" Here's how the buzz stacked up from this year's top sponsors. 613K shares Marshawn Lynch's Jan 27: Skittles "Settle It" obsession with Skittles boosted brand buzz. 498K shares Jan 27: Snickers' "Brady Bunch Spoot" 135K shares Jan 27: Kia's "The Pertect Getaway" 48K shares < ShareThis Copyright © 2015 ShareThis Inc. All Rights Reserved

Super Bowl Insights

shared by JosephJShields on Feb 16
The Super Bowl was an eventful day for fans and brands alike, generating more social activity than any other sporting event to date. Check out the full infographic below to see how the game stacked up...





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