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Super Bowl: How We Watch and Connect

in SUPER BOWL XLVII HOW WE WATCH AND CONNECT 111.3 MILLION AMERICANS WATCHED THE SUPER BOWL ON TV IN 2012 13.1 MILLION VISITED NFL WEBSITES IN DECEMBER 2012 WHO IS WATCHING? GENDER INCOME AGE In 2012, women acounted for TELEVISION 26% VIEWERS 45% of TV homes that viewed Since 2007, Super Bowl viewing among people aged the 2012 Super Bowl had an income level of 25-54 increased $100K or more of the television viewing audience, up from 43% in 2003 8% In December 2012, women acounted for DECEMBER 2012 NFL.COM VISITORS < 30K 22% 35% 30-50K 18% 2-17 5% 50-75K 18% 18-24 14% 75-100K 14% of NFL.com visitors 25-34 22% > 100K 26% 35-49 28% 50-64 23% 65+ 8% HOW DO THEY FOLLOW SPORTS? 00 Each month of the 2012 football season, NFL.com averaged In December 2012, 3.3 12.4 MILLION smartphone owners used the NFL Mobile app Over the last 10 MILLION years, the Super Bowl's TV viewing audience has grown unique visitors 26% 22 31 The record for the MINUTES MINUTES most watched Super Bowl has been 39 SECONDS 51 SECONDS per user per visitor successively broken each of the last 6 years Average monthly time spent on NFL Mobile app in December 2012 Average monthly time spent on NFL.com sites in December 2012 SIMULTANEOUS USAGE 1/3 of tablet owners aged 25-64 check sports scores on their tablets while watching TV (Q2 2012) 60% 60% of tablet and smartphone owners who access sports content on their mobile device do so every day (JANUARY - SEPTEMBER 2012) WHO THEY ARE FOLLOWING ONLINE? TEAM STATS DURING THE RUN-UP TO THE PLAYOFFS IN DECEMBER 2012 RAVENS 49ERS 376,000 VISITORS BALTIMORERAVENS.COM 506,000 VISITORS 49ERS.COM AVERAGE TIME SPENT AVERAGE PAGE VIEWS per person MINUTES MINUTES 8. 40 SECONDS 49 SECONDS per person in December per person in December per person nielsen AN UNCOMMON SENSE OF THE CONSUMERM Copyright © 2013 The Nielsen Company

Super Bowl: How We Watch and Connect

shared by matthurst on Jan 31
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As Americans get ready to watch the big game, today’s football fans are constantly connected, keeping up with their favorite teams online and on mobile–often while watching TV. After crunching the...

Publisher

Nielsen

Designer

Dain Van Shoyck

Category

Sports
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