Super Bowl 50 Infographic: American Women Enjoy Commercials More Than The Halftime Show, The Social Experience and The Game Itself

How American Women Are Tuning Into Super Böwl 2016 * TH * SUPER BOWL 8 out of 10 American women plan on watching the Super Bowl this year What they like about the Super Bowl EXPERIENCE 78% 73% 69% 57% COMMERCIALS SOCIAL HALF-TIME THE GAME ASPECT SHOW How closely they FOLLOW Super Bowl commercials VERY 27% CLOSELY SOMEWHAT 50% CLOSELY NOT VERY 18% CLOSELY NOT 4% AT ALL AD CATEGORIES that they pay the most attention to 87% 62% 57% 37% SNACK & BEVERAGES PERSONAL CARE ВEER FAST FOOD 24% 9% 30% AUTOMOTIVE TELECOM & ТЕCH INSURANCE & FINANCE Brands they REMEMBER from Super Bowl 2015 commercials (%) 85 79 64 36 22 18 17 15 Doritos BUD EIGHT SWCKERS M mm: FIRT) Brands' commercials they are LOOKING FORWARD to watching this year (%) AUTOMOTIVE SNACK & BEVERAGE 3 EMINIE 3 3 AVocados Mexico 1 Butteringer HYUNDAI 2 ACURA 3 3 24 49 Dontss DuICK 5 CIICVNOLCT SHIEKERS 8 LEXUS 6 KIA) pepsi *11 21 13 Coca-Cola Veroces Bene 在 办 13 TOYOTA HONDA BEER PERSONAL CARE FAST FOOD 5 36 Dove. MEN +CARE 29 alwajs 74 48 解 21 Colgate 35 41 INSURANCE & FINANCE TELECOM & TECH intuit 2 1 2 1 WiXcon SINTRUST 45 PayPal 9 25 H Microsoft esurance 8. GEICO *19 Nationwide 18 T- Mobile- TurboTax 25 19 Sprint 18 Wondering what to CONSUME during Super Bowl? According to Influenster's reviews platform, here are the top rated beers and food products per food categories most commonly associated with the event. Budweiser Corona Blue Moon Heineken Coors Light Corona Cooa IGAT Michelob Sam Adams Bud Light Guinness 10 Miller Lite Light Dip: Hidden Valley Hot Dog: Ball Park Pizza: Chili: Chips: Doritos Bird's Eye McCormick Dips. CIIILI Doritos Guacamole: Burger: Bubba Popcorn: Smartfood Wings: Tyson Nuts: Wholly Guacamole Planters PLANTIS BUBBA These are some of the key findings from an Influenster survey conducted from January 16 - 26, 2016 with a total of 6,320 completes. With a sample of 6,320 users across all ages (18-24: 35%; 25-34: 45%; 35 - 44: 15%; 45 and over: 5%) with heavy social media usage (On 2+ social media channels: 99%). Average age of respondent: 28. Minority reach: 35%. The survey was conducted online in all 50 U.S. states and the District of Columbia. The margin of sampling error is +- 1.21 percentage points influenster with 95% confidence interval. *Brands that have announced that they will not be running Super Bowl ads this year after the Influenster survey was conducted. -10 -20 -30 -40 50 40- 30- 20- 10- OHI