The Social Bowl - Who Wins?

THE SOCIAL BOWL WHO WINS? by E ReadyPulse Vs. 49THRS RAVENS About the AUDIENCE TOTAL FANS 1,676,205 1,346,492 Grew over 1% last week Grew over 2% last week PERCENT OF FANS THAT ARE BRAND SUPERFANS 5.9 6.0% are % aмe SUPERFANS SUPERFANS of which 54% are MALE of which 49% are MALE FREQUENCY OF SUPERFAN COMMENTS 19,495 18.756 . PER WEEK PER WEEK About the (Ав) CONTENT AVERAGE NUMBER OF POSTS PER WEEK by BRAND ву FANS by BRAND by FANS 48 0 33 1477 AVERAGE WEEKLY POSTS COMMENTED ON COMMENTED ON 100 100% di Men Women of the time Men Women of the time (56% of comments from men) (63% of comments from men) 100% 100 100% 100% of the time of the time of the time of the time LIKED Shared LIKED Shared MOST COMMON BRAND POST A PHOTO+ 100% PHOTO+ 94% of all posts of all posts FANS RESPOND BEST TO Photos 100% of all engagement with Males responding more Photos 99% of all engagement with Males responding more About Facebook BRAND CONVERSATIONS CONVERSATION PARTICIPATION 10 out Posts Oout Fan initiated of 10 CONVERSATIONS 3aut Posts that turn into 8out Fan initiated of 10 CONVERSATIONS that turn into of 10 CONVERSATIONS of 10 CONVERSATIONS CONVERSATIONS where Fans CONVERSATIONS 10 sut CONVERSATIONS 10out where Fans are talking to each other 2aut CONVERSATIONS that Brand 8out of 10 are talking to that Brand of10 participates in of 10 of 10 participates in each other Audience Engagement Score: 67 Audience Engagement Score: 66 THIS WEEK'S MOST POPULAR San Francisco 49ers Baltimore Ravens QUEST SIX Instagram Photos Painting the Superdome end zone Ravens purple down in New Orleans! www.instagram.com/ravens On our way to New Orleans. KLVI #QuestfoSix #SB46 9 Jan 27, at 12:32 PM O Jan 24, at 07:50 PM A 109,714 Likes Q4,426 Comments O 58,735 Likes Q1,691 Comments A 7.087 Shares A 7,805 Shares Content Engagement Score: 70 Content Engagement Score: 67 the AND THE WINNER IS49ERS With a better overall AUDIENCE & CONTENT SCORE