Sochi Selection

Sochi Selection We asked 1,008 of our panellists a simple set of questions to work out which of the events from the Sochi 2014 games would be right for them. Here are the results: Results taken from internal research with 1,008 respondents conducted between 18th and 19th February. Data has been weighted to be Nationally Representative. Track Luge Checkpoint Start Mixed luge team relay was the top event (11%) Curling 1st 27% 2nd 17% 3rd ) 12% Snowboarding 55% said they would prefer to compete alone Base: All respondents (1,008) (DID 59% picked a board over skis Base: Respondents shown this question in the selector (207) We also wanted to know if they had been watching the games: had watched TV coverage of 73% the Sochi Winter Olympics Viewers had watched an average of 10.4he We were curious who they thought would Rank Country top the medal table 1st Russian Federation 19% Here are their top 5: 2nd United States 14% 3rd Germany 11% 4th Canada 8% (Their predictions put Team GB 7th) 5th Norway 7% Finally we asked about their attitudes towards the games. This is what we uncovered: 52% agreed there should be more investment in winter sports in the UK 1 in 5 however only agreed that the coverage would make them more likely to try a 12% new winter sport Thought the games should have been boycotted Sochi Stats > 900,000 Tickets Sold 22nd Winter Olympics Finish 89 Countries 98 Medal Events - 2,650 Athletes 18 Days of Competition Source: http://sochi2014.com/ - Retrieved February 2014 other lines of enquiry Panelbase.com www.panelbase.com 01434611164 @Panelbase www.otherlines.com 01434611165 @Otherlines 2.