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The Potential Economic Impact of the 2011 NBA and NFL Lockouts

NFL Lockout 2011 Potential Economic FALLOUT 2011 Ldekouits HISTORICAL LOCKOU DATA of the NFL-NBA NFL Reason For Lockout? Nobody knows how to split the abundance of riches the league brings in. 1982 Strike 7 Weeks NBA LOckout 2011-2012 Relatively calm labor situation in recent years and have largely unaffected public perception. 1987 Strike I month of games (replacement players brought in for 3 weeks) TV Ratings down 20% with replacement players. HOW MUCH WOULD LOCKOUT COST? $3.000,000,000 $338 Million IN LOST TV AD MLB Loss in 1998 $375 Million $519 Million Loss in 200| Loss in 1994 Reason For Lockout? NBA lost $370 million last year due to a combination of the lack of revenue sharing amongst teams, and player salary structure 1994 Strike 2000 Games Lost. REVENUE Decreased attendance, which was down 15% shortly after the strike in 1996 and was still down 12% in 2002. HOW MUCH WOULD LOCKOUT COST? S1.000,000,000 According to MLB, only the New York Yankees. Colorado $12 Billion Industry Vanishes Rockies, and Cleveland Indians generated a profit between 1995 and 1999, Ad revenue and sponsor activations, canceled fantasy football leagues and websites, empty sports bars and out-of-work stadium personnel. IN LOST TV AD REVENUE Commissioner Bud Selig stated that 25 of the 30 teams lost money in 2001. $5 biion Fantasy Football Industry Shuts Down $850 Million loss for Vegas Sports Books Broadcasting deals and ad revenue are highest during the playoffs. The handful of games lost at the start of the 1995 (doesn't include online and "illegal" gambling) Each city with an NFL team will lose Toughly S160 millin in revenue if the season is cancelled (restaurants, bars, hotels., etc...) season was minor, but the estimated broadcasting rights for the 1994 World Series alone would have been another Huge chunk of $2.7 Billion licensed Products Market "Shutting Down" $180 Million. 2011 30 Second NBA Finals Ad Cost: $400.000 NHL NBA 2004 Strike 2004 Strike Entire season of games. • 464 Games Lost. • Attendance dropped 2% in 1999 and 2% more in 2000. $460 Million in Ad Revenue Lost. · 2011 30 Second Super Bowl Ad Cost was $1.7 Million Stations that broadcast Hockey down 50% in ratings. • Regular Season Ratings: 6.3 million in 97/98 to 4 million in 00/01. 2011 TV Ratings: REFERENCES (Graphic by ocoanmediainc.com) 24 Million People Watched Deciding Game of NBA Finals • http://adage.com/article/news/12b-stake-nfl-lockout-prevents-2011-season/148093/ * (nfl-lockout.pdf in case adage locks you out) http://www.oceanmediainc.com/blog-entry/media-buying-media-planning-academy-awards 2011 TV Ratings: 111 Milin People Watched Super Bowl. Most watched show in US TV History Regular Season Ratings UP 30% on TNT and ESPN • http://www.nytimes.com/1987/10/09/sports/nfl-tv-ratings-drop.html • http://www.huffingtonpost.com/2011/02/07/super-bowl-2011-ratings-s_n_819559.html • http://adage.com/article/news/nba-lockout-put-I b-tv-ad-revenue-stake/148243/ (nba-to-lose-l-billion.pdf – in case adage locks you out) • http://www.huffingtonpost.com/201I/06/14/nba-finals-201l-ratings-g_n_876964.html • http://money.cnn.com/magazines/fortune/fortune_archive/2000/02/21/273883/index.htm • http://www.askmen.com/sports/business_100/107_sports_business.html http://sports.espn.go.com/espn/print?id=D1254606 •.http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid= 129304 NFL Lockout 2011 Potential Economic FALLOUT 2011 Ldekouits HISTORICAL of the NFL-NBA NFL Reason For Lockout? Nobody knows how to split the abundance of riches the league brings in. 1982 Strike 7 Weeks NBA LOckout 2011-2012 Relatively calm labor situation in recent years and have largely unaffected public perception. 1987 Strike I month of games (replacement players brought in for 3 weeks) TV Ratings down 20% with replacement players. HOW MUCH WOULD LOCKOUT COST? $3.000,000,000 $338 Million IN LOST TV AD MLB Loss in 1998 $375 Million $519 Million Loss in 200| Loss in 1994 Reason For Lockout? NBA lost $370 million last year due to a combination of the lack of revenue sharing amongst teams, and player salary structure 1994 Strike 2000 Games Lost. REVENUE Decreased attendance, which was down 15% shortly after the strike in 1996 and was still down 12% in 2002. HOW MUCH WOULD LOCKOUT COST? S1.000,000,000 According to MLB, only the New York Yankees. Colorado $12 Billion Industry Vanishes Rockies, and Cleveland Indians generated a profit between 1995 and 1999, Ad revenue and sponsor activations, canceled fantasy football leagues and websites, empty sports bars and out-of-work stadium personnel. IN LOST TV AD REVENUE Commissioner Bud Selig stated that 25 of the 30 teams lost money in 2001. $5 biion Fantasy Football Industry Shuts Down $850 Million loss for Vegas Sports Books Broadcasting deals and ad revenue are highest during the playoffs. The handful of games lost at the start of the 1995 (doesn't include online and "illegal" gambling) Each city with an NFL team will lose Toughly S160 millin in revenue if the season is cancelled (restaurants, bars, hotels., etc...) season was minor, but the estimated broadcasting rights for the 1994 World Series alone would have been another Huge chunk of $2.7 Billion licensed Products Market "Shutting Down" $180 Million. 2011 30 Second NBA Finals Ad Cost: $400.000 NHL NBA 2004 Strike 2004 Strike Entire season of games. • 464 Games Lost. • Attendance dropped 2% in 1999 and 2% more in 2000. $460 Million in Ad Revenue Lost. · 2011 30 Second Super Bowl Ad Cost was $1.7 Million Stations that broadcast Hockey down 50% in ratings. • Regular Season Ratings: 6.3 million in 97/98 to 4 million in 00/01. 2011 TV Ratings: REFERENCES (Graphic by ocoanmediainc.com) 24 Million People Watched Deciding Game of NBA Finals • http://adage.com/article/news/12b-stake-nfl-lockout-prevents-2011-season/148093/ * (nfl-lockout.pdf in case adage locks you out) http://www.oceanmediainc.com/blog-entry/media-buying-media-planning-academy-awards 2011 TV Ratings: 111 Milin People Watched Super Bowl. Most watched show in US TV History Regular Season Ratings UP 30% on TNT and ESPN • http://www.nytimes.com/1987/10/09/sports/nfl-tv-ratings-drop.html • http://www.huffingtonpost.com/2011/02/07/super-bowl-2011-ratings-s_n_819559.html • http://adage.com/article/news/nba-lockout-put-I b-tv-ad-revenue-stake/148243/ (nba-to-lose-l-billion.pdf – in case adage locks you out) • http://www.huffingtonpost.com/201I/06/14/nba-finals-201l-ratings-g_n_876964.html • http://money.cnn.com/magazines/fortune/fortune_archive/2000/02/21/273883/index.htm • http://www.askmen.com/sports/business_100/107_sports_business.html http://sports.espn.go.com/espn/print?id=D1254606 •.http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid= 129304 NFL Lockout 2011 Potential Economic FALLOUT 2011 Ldekouits HISTORICAL of the NFL-NBA NFL Reason For Lockout? Nobody knows how to split the abundance of riches the league brings in. 1982 Strike 7 Weeks NBA LOckout 2011-2012 Relatively calm labor situation in recent years and have largely unaffected public perception. 1987 Strike I month of games (replacement players brought in for 3 weeks) TV Ratings down 20% with replacement players. HOW MUCH WOULD LOCKOUT COST? $3.000,000,000 $338 Million IN LOST TV AD MLB Loss in 1998 $375 Million $519 Million Loss in 200| Loss in 1994 Reason For Lockout? NBA lost $370 million last year due to a combination of the lack of revenue sharing amongst teams, and player salary structure 1994 Strike 2000 Games Lost. REVENUE Decreased attendance, which was down 15% shortly after the strike in 1996 and was still down 12% in 2002. HOW MUCH WOULD LOCKOUT COST? S1.000,000,000 According to MLB, only the New York Yankees. Colorado $12 Billion Industry Vanishes Rockies, and Cleveland Indians generated a profit between 1995 and 1999, Ad revenue and sponsor activations, canceled fantasy football leagues and websites, empty sports bars and out-of-work stadium personnel. IN LOST TV AD REVENUE Commissioner Bud Selig stated that 25 of the 30 teams lost money in 2001. $5 biion Fantasy Football Industry Shuts Down $850 Million loss for Vegas Sports Books Broadcasting deals and ad revenue are highest during the playoffs. The handful of games lost at the start of the 1995 (doesn't include online and "illegal" gambling) Each city with an NFL team will lose Toughly S160 millin in revenue if the season is cancelled (restaurants, bars, hotels., etc...) season was minor, but the estimated broadcasting rights for the 1994 World Series alone would have been another Huge chunk of $2.7 Billion licensed Products Market "Shutting Down" $180 Million. 2011 30 Second NBA Finals Ad Cost: $400.000 NHL NBA 2004 Strike 2004 Strike Entire season of games. • 464 Games Lost. • Attendance dropped 2% in 1999 and 2% more in 2000. $460 Million in Ad Revenue Lost. · 2011 30 Second Super Bowl Ad Cost was $1.7 Million Stations that broadcast Hockey down 50% in ratings. • Regular Season Ratings: 6.3 million in 97/98 to 4 million in 00/01. 2011 TV Ratings: REFERENCES (Graphic by ocoanmediainc.com) 24 Million People Watched Deciding Game of NBA Finals • http://adage.com/article/news/12b-stake-nfl-lockout-prevents-2011-season/148093/ * (nfl-lockout.pdf in case adage locks you out) http://www.oceanmediainc.com/blog-entry/media-buying-media-planning-academy-awards 2011 TV Ratings: 111 Milin People Watched Super Bowl. Most watched show in US TV History Regular Season Ratings UP 30% on TNT and ESPN • http://www.nytimes.com/1987/10/09/sports/nfl-tv-ratings-drop.html • http://www.huffingtonpost.com/2011/02/07/super-bowl-2011-ratings-s_n_819559.html • http://adage.com/article/news/nba-lockout-put-I b-tv-ad-revenue-stake/148243/ (nba-to-lose-l-billion.pdf – in case adage locks you out) • http://www.huffingtonpost.com/201I/06/14/nba-finals-201l-ratings-g_n_876964.html • http://money.cnn.com/magazines/fortune/fortune_archive/2000/02/21/273883/index.htm • http://www.askmen.com/sports/business_100/107_sports_business.html http://sports.espn.go.com/espn/print?id=D1254606 •.http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid= 129304 NFL Lockout 2011 Potential Economic FALLOUT 2011 Ldekouits HISTORICAL of the NFL-NBA NFL Reason For Lockout? Nobody knows how to split the abundance of riches the league brings in. 1982 Strike 7 Weeks NBA LOckout 2011-2012 Relatively calm labor situation in recent years and have largely unaffected public perception. 1987 Strike I month of games (replacement players brought in for 3 weeks) TV Ratings down 20% with replacement players. HOW MUCH WOULD LOCKOUT COST? $3.000,000,000 $338 Million IN LOST TV AD MLB Loss in 1998 $375 Million $519 Million Loss in 200| Loss in 1994 Reason For Lockout? NBA lost $370 million last year due to a combination of the lack of revenue sharing amongst teams, and player salary structure 1994 Strike 2000 Games Lost. REVENUE Decreased attendance, which was down 15% shortly after the strike in 1996 and was still down 12% in 2002. HOW MUCH WOULD LOCKOUT COST? S1.000,000,000 According to MLB, only the New York Yankees. Colorado $12 Billion Industry Vanishes Rockies, and Cleveland Indians generated a profit between 1995 and 1999, Ad revenue and sponsor activations, canceled fantasy football leagues and websites, empty sports bars and out-of-work stadium personnel. IN LOST TV AD REVENUE Commissioner Bud Selig stated that 25 of the 30 teams lost money in 2001. $5 biion Fantasy Football Industry Shuts Down $850 Million loss for Vegas Sports Books Broadcasting deals and ad revenue are highest during the playoffs. The handful of games lost at the start of the 1995 (doesn't include online and "illegal" gambling) Each city with an NFL team will lose Toughly S160 millin in revenue if the season is cancelled (restaurants, bars, hotels., etc...) season was minor, but the estimated broadcasting rights for the 1994 World Series alone would have been another Huge chunk of $2.7 Billion licensed Products Market "Shutting Down" $180 Million. 2011 30 Second NBA Finals Ad Cost: $400.000 NHL NBA 2004 Strike 2004 Strike Entire season of games. • 464 Games Lost. • Attendance dropped 2% in 1999 and 2% more in 2000. $460 Million in Ad Revenue Lost. · 2011 30 Second Super Bowl Ad Cost was $1.7 Million Stations that broadcast Hockey down 50% in ratings. • Regular Season Ratings: 6.3 million in 97/98 to 4 million in 00/01. 2011 TV Ratings: REFERENCES (Graphic by ocoanmediainc.com) 24 Million People Watched Deciding Game of NBA Finals • http://adage.com/article/news/12b-stake-nfl-lockout-prevents-2011-season/148093/ * (nfl-lockout.pdf in case adage locks you out) http://www.oceanmediainc.com/blog-entry/media-buying-media-planning-academy-awards 2011 TV Ratings: 111 Milin People Watched Super Bowl. Most watched show in US TV History Regular Season Ratings UP 30% on TNT and ESPN • http://www.nytimes.com/1987/10/09/sports/nfl-tv-ratings-drop.html • http://www.huffingtonpost.com/2011/02/07/super-bowl-2011-ratings-s_n_819559.html • http://adage.com/article/news/nba-lockout-put-I b-tv-ad-revenue-stake/148243/ (nba-to-lose-l-billion.pdf – in case adage locks you out) • http://www.huffingtonpost.com/201I/06/14/nba-finals-201l-ratings-g_n_876964.html • http://money.cnn.com/magazines/fortune/fortune_archive/2000/02/21/273883/index.htm • http://www.askmen.com/sports/business_100/107_sports_business.html http://sports.espn.go.com/espn/print?id=D1254606 •.http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid= 129304 NFL Lockout 2011 Potential Economic FALLOUT 2011 Ldekouits HISTORICAL of the NFL-NBA NFL Reason For Lockout? Nobody knows how to split the abundance of riches the league brings in. 1982 Strike 7 Weeks NBA LOckout 2011-2012 Relatively calm labor situation in recent years and have largely unaffected public perception. 1987 Strike I month of games (replacement players brought in for 3 weeks) TV Ratings down 20% with replacement players. HOW MUCH WOULD LOCKOUT COST? $3.000,000,000 $338 Million IN LOST TV AD MLB Loss in 1998 $375 Million $519 Million Loss in 200| Loss in 1994 Reason For Lockout? NBA lost $370 million last year due to a combination of the lack of revenue sharing amongst teams, and player salary structure 1994 Strike 2000 Games Lost. REVENUE Decreased attendance, which was down 15% shortly after the strike in 1996 and was still down 12% in 2002. HOW MUCH WOULD LOCKOUT COST? S1.000,000,000 According to MLB, only the New York Yankees. Colorado $12 Billion Industry Vanishes Rockies, and Cleveland Indians generated a profit between 1995 and 1999, Ad revenue and sponsor activations, canceled fantasy football leagues and websites, empty sports bars and out-of-work stadium personnel. IN LOST TV AD REVENUE Commissioner Bud Selig stated that 25 of the 30 teams lost money in 2001. $5 biion Fantasy Football Industry Shuts Down $850 Million loss for Vegas Sports Books Broadcasting deals and ad revenue are highest during the playoffs. The handful of games lost at the start of the 1995 (doesn't include online and "illegal" gambling) Each city with an NFL team will lose Toughly S160 millin in revenue if the season is cancelled (restaurants, bars, hotels., etc...) season was minor, but the estimated broadcasting rights for the 1994 World Series alone would have been another Huge chunk of $2.7 Billion licensed Products Market "Shutting Down" $180 Million. 2011 30 Second NBA Finals Ad Cost: $400.000 NHL NBA 2004 Strike 2004 Strike Entire season of games. • 464 Games Lost. • Attendance dropped 2% in 1999 and 2% more in 2000. $460 Million in Ad Revenue Lost. · 2011 30 Second Super Bowl Ad Cost was $1.7 Million Stations that broadcast Hockey down 50% in ratings. • Regular Season Ratings: 6.3 million in 97/98 to 4 million in 00/01. 2011 TV Ratings: REFERENCES (Graphic by ocoanmediainc.com) 24 Million People Watched Deciding Game of NBA Finals • http://adage.com/article/news/12b-stake-nfl-lockout-prevents-2011-season/148093/ * (nfl-lockout.pdf in case adage locks you out) http://www.oceanmediainc.com/blog-entry/media-buying-media-planning-academy-awards 2011 TV Ratings: 111 Milin People Watched Super Bowl. Most watched show in US TV History Regular Season Ratings UP 30% on TNT and ESPN • http://www.nytimes.com/1987/10/09/sports/nfl-tv-ratings-drop.html • http://www.huffingtonpost.com/2011/02/07/super-bowl-2011-ratings-s_n_819559.html • http://adage.com/article/news/nba-lockout-put-I b-tv-ad-revenue-stake/148243/ (nba-to-lose-l-billion.pdf – in case adage locks you out) • http://www.huffingtonpost.com/201I/06/14/nba-finals-201l-ratings-g_n_876964.html • http://money.cnn.com/magazines/fortune/fortune_archive/2000/02/21/273883/index.htm • http://www.askmen.com/sports/business_100/107_sports_business.html http://sports.espn.go.com/espn/print?id=D1254606 •.http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid= 129304 NFL Lockout 2011 Potential Economic FALLOUT 2011 Ldekouits HISTORICAL of the NFL-NBA NFL Reason For Lockout? Nobody knows how to split the abundance of riches the league brings in. 1982 Strike 7 Weeks NBA LOckout 2011-2012 Relatively calm labor situation in recent years and have largely unaffected public perception. 1987 Strike I month of games (replacement players brought in for 3 weeks) TV Ratings down 20% with replacement players. HOW MUCH WOULD LOCKOUT COST? $3.000,000,000 $338 Million IN LOST TV AD MLB Loss in 1998 $375 Million $519 Million Loss in 200| Loss in 1994 Reason For Lockout? NBA lost $370 million last year due to a combination of the lack of revenue sharing amongst teams, and player salary structure 1994 Strike 2000 Games Lost. REVENUE Decreased attendance, which was down 15% shortly after the strike in 1996 and was still down 12% in 2002. HOW MUCH WOULD LOCKOUT COST? S1.000,000,000 According to MLB, only the New York Yankees. Colorado $12 Billion Industry Vanishes Rockies, and Cleveland Indians generated a profit between 1995 and 1999, Ad revenue and sponsor activations, canceled fantasy football leagues and websites, empty sports bars and out-of-work stadium personnel. IN LOST TV AD REVENUE Commissioner Bud Selig stated that 25 of the 30 teams lost money in 2001. $5 biion Fantasy Football Industry Shuts Down $850 Million loss for Vegas Sports Books Broadcasting deals and ad revenue are highest during the playoffs. The handful of games lost at the start of the 1995 (doesn't include online and "illegal" gambling) Each city with an NFL team will lose Toughly S160 millin in revenue if the season is cancelled (restaurants, bars, hotels., etc...) season was minor, but the estimated broadcasting rights for the 1994 World Series alone would have been another Huge chunk of $2.7 Billion licensed Products Market "Shutting Down" $180 Million. 2011 30 Second NBA Finals Ad Cost: $400.000 NHL NBA 2004 Strike 2004 Strike Entire season of games. • 464 Games Lost. • Attendance dropped 2% in 1999 and 2% more in 2000. $460 Million in Ad Revenue Lost. · 2011 30 Second Super Bowl Ad Cost was $1.7 Million Stations that broadcast Hockey down 50% in ratings. • Regular Season Ratings: 6.3 million in 97/98 to 4 million in 00/01. 2011 TV Ratings: REFERENCES (Graphic by ocoanmediainc.com) 24 Million People Watched Deciding Game of NBA Finals • http://adage.com/article/news/12b-stake-nfl-lockout-prevents-2011-season/148093/ * (nfl-lockout.pdf in case adage locks you out) http://www.oceanmediainc.com/blog-entry/media-buying-media-planning-academy-awards 2011 TV Ratings: 111 Milin People Watched Super Bowl. Most watched show in US TV History Regular Season Ratings UP 30% on TNT and ESPN • http://www.nytimes.com/1987/10/09/sports/nfl-tv-ratings-drop.html • http://www.huffingtonpost.com/2011/02/07/super-bowl-2011-ratings-s_n_819559.html • http://adage.com/article/news/nba-lockout-put-I b-tv-ad-revenue-stake/148243/ (nba-to-lose-l-billion.pdf – in case adage locks you out) • http://www.huffingtonpost.com/201I/06/14/nba-finals-201l-ratings-g_n_876964.html • http://money.cnn.com/magazines/fortune/fortune_archive/2000/02/21/273883/index.htm • http://www.askmen.com/sports/business_100/107_sports_business.html http://sports.espn.go.com/espn/print?id=D1254606 •.http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid= 129304

The Potential Economic Impact of the 2011 NBA and NFL Lockouts

shared by rmmojado on Dec 20
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Though progress is being made in both sports, there is a very real possibility there will be no NBA or NFL games until fall 2012. Owners do not force lockouts unless they’re willing to sit out an en...

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