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Olympic Futures: Brazil

The future laboratory: Olympic futures BRAZIL Despite a somewhat natural feeling of pessimism leading up to the Games - London 2012 proved a resounding success with a feelgood factor that swept the country. With the games moving on to Rio, over 2000 Brazilian citizens were surveyed on - amongst other questions - their present concerns, crime, and their attitudes toward the upcoming Games Present concerns? Hosting the Olympics? Improved sporting facilities: Provides Boosts local businesses Attract Focus's world's tourism employment attention Advantages 85% 67% 63% 62% 60% 57% 54% 47% 38% 37% Disadvantages Will only benefit Rio Cost to Money could be better spent elsewhere Requires a large security presence Will leave unused facilities the taxpayer 2012 FACTS The UK shared exactly the same feelings bar one - unused facilities - to their Brazilian counterparts, but on a smaller scale, though values are more aligned for the disadvantages -27% -27% -20% -26% -20% 0% -8% -7% n/a +16% UK 2012 numbers relative to Rio Which feelings do you think the Olympics will bring out in you? 71% 61% 59% Excitement Pride Joy 2012 FACTS As with the Brazilians - Excitement and Pride topped the bill, both at 33%. Patriotism came in third for the bronze at 32% Which out of the World Cup in 2014 and the Olympics in 2016 do you think will do more for Brazil's: Economy Tourist Industry Infrastructure International reputation 29% 54% 11% 31% 22% 8% 40% 7% 37% 36% 45% 8% 8% 19% 31% 20% World Cup The same Olympics No effect With football being almost like a second religion in Brazil, it is no suprise that the World Cup was easily the most popular answer for Brazilians in all of the facets studied. This is particularly true of the economy Will the games cause a rise or fall in each of the following over the next 5 years in Rio de Janeiro? Rise No effect Fall Corruption Muggings 72% Overall crime Terrorism 59% Murders 46% 23% 26% 27% 41% 18% 20% 65% 44% 12% 29% 33% When broken down by gender, women gave higher figures for a rise in crime than men by as much as 14%. The biggest differences were found in the cases of 'Overall crime' and 'Muggings'. 66% 52% 49% 39% Do you personally feel that you will see the benefits of the Olympics? YES NO 50.4%- . TE..59.5% 49,6%- .... ... 40.5% Unlike the London Olympics. the general feeling of the coming games is of quiet optimism, though - unsurprisingly - the 2014 World Cup is seen as having twice the possitive impact on Brazil than the games, with many citing benefits for the economy, infrastructure and Brazil's reputation abroad. The areas of most pessimism is the cost of hosting the games and the cities known crime problem, with most expecting rises in crimes such as corruption and muggings - possibly a result of the new money generated during during and after the games. Overall, most appear to see the games as an opportunity for Brazil to cement it's place amongst the big players of the developed world. Source: GE : Olympic Futures Brazil survey 2011, Olympic Futures UK survey 2011. Collated from visualizing.org guardiandigitalagency 6 Family's wellbeing Health O Personal safety Sujasy DO

Olympic Futures: Brazil

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Despite a somewhat natural feeling of pessimism leading up to the Games - London 2012 proved a resounding success with a feelgood factor that swept the country. With the games moving on to Rio, ove...

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