The Olympic Evolution of Mobile

flOat The Olympic Evolution of Mobile mobile le arning With the 2012 London Olympics in full swing, Float Mobile Learming experts take a look at mobile's impact on the games (and on us back home). THEN & NOW Bejing | london 2012 2008 Smartphones sold 139.3 million 657 million Facebook users 100 million 900 million Twitter users 6 million 140 million App Store downloads 300+ million 25+ billion iOS market share 8.2% 22.9% Android market share 0.5% 56.1% BlackBerry market share 16.6% 6.9% U.S. mobile video users 4 million 33.5 million BY THE N UMBERS Key stats about mobile for the 2012 Games 82 70,000 Number of London's 270 Underground stations equipped Number of volunteers who aren't allowed to post on social media sites video or audio of athletes and with free Wi-Fi for the competitions at official venues Games 140 K+ 3 M+ 1,000+ Number of contactless Number of Number of Olympians payment terminals rolled out in UK prior to on the Olympic Athletes' Hub, which features live "The Olympic Games" Facebook Likes the Games chats with athletes ТОP 5 АРPS MOBILE PHONE EVOLUTION Five of the hottest sports- related mobile apps Atlanta 1996-London 2012 GO SWIM ATLANTA | 1996 • iPhone • iPad The Motorola StarTAC, the lightest phone FREE ever at the time, was introduced, allowing Browse By Olympics-goers to carry mobile phones everywhere. Improve techniques and connect with swimmers around the world. 2 RUNTASTIC SYDNEY | 2000 • Android • BlackBerry • iPhone • Windows Phone runtastic Text messaging is on the rise. In June before the Sydney Olympics, + FREE 400,000 texts were Set goals and track distance, time, speed and pace. sent each day in the U.S. FIELD- 3 HOCKEYMAT ATHENS 2004 • iPad At the time of the Athens Olympics, $0.99 the Motorola RAZR popularized the "clamshell" design and Analyze old plays, map became the best-selling out new plays, and save for game-time use. clamshell phone in the world. 4 STATSNOW BASKETBALL BEIJING | 2008 • Android Tablet During the Beijing Games, attendees and $1.49 viewers from around the globe used Wi-Fi to Track games to see box scores, real-time stats, & trend analysis charts. access updates. 5 TENNISTIPS LONDON | 2012 • iPad FREE Siri allows Olympics fanatics to brush up on sports knowledge from anywhere. Access tips for physical, mental and technical development. Download Tappestry for ioS at TappestryApp.com to share what you've learned and learn what's been shared from the 2012 Olympic Games in London. View all sources for the above info: floatlearning.com/olympics-2012