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NHL Playoffs Twitter Timeline

2012 PLAYOFFS TWITTER CHATTER Western Conference Twitter Timeline WESTERN CONFERENCE Quarterfinals Semifinals Conference Finals Stanley Cup Finals 250k 200k The LA Kings were the Twitter kings throughout the entire playoff season. 150k 100k mahdm 50k Ok Apr 11 Apr 27 May 13 May 30 Jun 12 Sharks Blues Coyotes Blackhawks Predators Canucks Red Wings Kings NHL Eastern Conference Twitter Timeline EASTERN CONFERENCE Quarterfinals Semifinals Conference Finals Stanley Cup Finals 150k There was a lot of social chatter at the start of the playoffs, but disappeared after the end of the second round. 100k 50k Mas Apr 11 Apr 27 May 13 May 30 Jun 12 Penguins Devils Panthers Capitals Bruins Senators Rangers Flyers Tweets Around Each NHL Playoff Team Each represents approx. 70,000 tweet mentions about each team. WEST EAST A LA KINGS VANCOUVER CANUCKS B BOSTON BRUINS NEW YORK RANGERS CHICAGO BLACKHAWKS NASHVILLE PREDATORS D NEW JERSEY DEVILS OPHILADELPHIA FLYERS DETROIT RED WINGS PHOENIX COYOTES PITTSBURGH PENGUINS O OTTAWA SENATORS SAN JOSE SHARKS ST LOUIS BLUES cPta WASHINGTON CAPITALS *FLORIDA PANTHERS Most Mentioned NHL Players on Twitter Twitter Impact on the NHL Total Number 262,638 Anze Kopitar Roberto Luongo Claude Giroux 115,608 108,370 3.3 58,244 it Alexander Ovechkin 133,866 126,314 122,049 62,007 24,927 13,189 3,794 of Tweet Sidney Crosby Tim Thomas MILLION Raffi Torres Mentions Alexander Radulov 38,351 Pavel Datsyuk Ilya Kovalchuk 34,299 22,925 10 14,736 6,965 BILLION Brad Richards Marian Hossa Total Logan Couture Brian Elliott Daniel Alfredson Reach Kris Versteeg NHL *Tweets from April 11- June 12, 2012 - the 2012 NHL Playoffs EASTERN WESTERN CONFERENCE ** CONFERENCE theScore 8+

NHL Playoffs Twitter Timeline

shared by theScore on Jun 18
As the infographic produced by theScore shows, the Kings’ much-publicized edgy approach to social media paid-off, with 1.4 million tweets mentioning the Kings throughout the play-offs. The second hi...



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