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A Nation That Runs

A NATION THAT RUNS. RUNNER ACTIVITY TOP REASONS PEOPLE RUN 2013 How many weeks of the year are runners active 00 FITNESS CHALLENGE WEIGHTLOSS 25% 44% 30% 0-4 weeks/year 5-12 weeks/year 13- weeks/year BE OUTDOORS TO UNWIND BODY IMAGE 13.3M 9.15M 6.65M 5.95M 229 MILLION RUNS IN THE LAST 12 MONTHS WHAT DOES RUNNING MEAN? non runners recently innactive RUNNER ATTITUDES innactive runners runners 00/ of English 38%populaion C0/ of English 26% population 19% 70 population of English 17% of English Ipopulation HIGH FREQUENCY RUNNER MOTIVATIONS ENGLANDPOPULATION (C35M 16-65YROLDS) 84% RAN 29% RUNNING BEHAVIOURS 2013 BY of runs of runners 4M RUNNER ONLY REGULAR RUNNERS INFREQUENT RUNNERS run alone or in self-organised run groups fitness 999 fitness 67% 994 | 1.43M RACING RUNNER health health 24% Tun In events and organised runs aswell as Tunning alone or in self organised groups 460 Y challenge A difficult 55 repetitive challenge Half Marathon 8% 473K RACER ONLY 143 excitement anly run in organised events Marathon freedom 82% OF RUNNERS IN 2013 PLAY OTHER SPORTS.. WHY IS RUNNING BETTER THAN OTHER SPORTS? WHY IS RUNNING WORSE THAN OTHER SPORTS? 50% low cost 41% not enjoyable 46% maintain fitness 38% not social 30% not convenient 28% 21% 19% 13% 11% 9% 43% easy to access 29% good fit with lifestyle 22% not easy BARRIERS TO RUNNING TRIGGERS What makes people stop running? What might prompt running? BORED BETTER LACK OF FITNESS LIGHTER FRIENDS/GROUP NEAR HOME EVENINGS SELF ESTEEM HEALTH RUNNING WITH ROUTE IMPROVED LACK OF TIME DRIFTED AWAY OF RUNNING INJURY design by

A Nation That Runs

shared by JessicaDraws on Feb 05
A look at behaviour and motivations of frequent and non frequent runners


Jessica Draws


Jessica Draws


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