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SocialGuide Intelligence #LINSAN TY Since Jeremy Lin's first game as a starter, the Knicks have won 7 straight and the TV Twitter audience for New York Knicks games on MSG has exploded. WIN vs. LAKERS WIN vs. 300 PTO. DRS MEW YORK 17 250 WIN vs. 867% M KINGS growth 200 576% growth 150 WIN vs. WIN vs. WIN vs. 100 WIN vs. NETS 50 (thousands) February 4 6 10 11 14 15 Network AMSG AMSG AMSG AMSG AMSG *growth over Feb. 4th game. BUT, #Knicks Vs. #Linsanity FOR JEREMY LIN IT'S ALL ABOUT TEAM. Since #Linsanity was first mentioned on Twitter on February 4th, mentions of #Linsanity now outpace mentions of #Knicks over 2:1 5,889 2/04 318 Most Retweeted Knicks comment from Feb. 15: 8,268 2/06 938 JLin7 7 in a row!! A huge 7,372 2/08 7,836 35,040 2/10 shoutout to Amare 47,083 for playin awesome the last two games 10,813 2/11 9,874 with a heavy heart! Much love to the 16,828 2/14 55,068 fans too! #Linsanity outpaces #knicks mentions 3:1 11,584 2/15 21,916 t7 Retweeted 2090x (thousands) 10 20 30 40 50 60 Source: SocialGuide Intelligence Social TV program reports February 4, 2012 - February 15, 2012 O 2012 SocialGuide, Inc. All Rights Reserved. Twitter Audience for New York Knicks Games 276,626 Uniques


shared by socialguide on Feb 16
What we’ve seen tracking the social media response of the Knicks games over the past two weeks has been astounding. Not only has the comment volume grown exponentially since Lin became a starter, bu...




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