India's Social Media Cricket Cup

INDIA's SOCIAL MEDIA CRICKETCUP As the world's greatest cricketers and world's most cricket obsessed fans gear up for another action packed season of T20 cricket, Unmetric took a look at how the teams are performing on social media to discover which one is driving fans in to the biggest frenzy. NUMBER OF FANS&GROWTH Facebook is the social media platform of choice for all the IPL teams and sees the most amount of action. KINGS- 275k 520% 4k 385% 15% DAREDEVILS 1.5M 574k 170k 6.4% O 8% Kings XI Punjab saw massive growth in mid-December after KINCS their 'Awwal fan' *RE ROYALS contest. 934k SAUMBAI INDIANS O 5.3% 382k. 1.5M 120K O 5% 90 60 5% 1M 30 142k 06% 143% 3.6k 52k O 7% 32k 5% Number of Followers & Growth 2m 05% 80k • 1.6% 2.95M 3% IANS O 8% 1% 111k 54k o 6% 3% Зт 2% 50 157% 200 49% 300 Teams grew their Twitter followers by an average of 6% for the time 600 You Tube period analysed. Number of Subscribers & Growth The benchmark for number of subscribers is 950, but only two teams beat this benchmark. UNMETRIC SCORE The Unmetric Score is a combination of various metrics weighted and balanced to produce a single sector specific score that brands can use to benchmark their social media efforts.. You Tube NDIAA 22 32 15 31 28 18 29 26 14 KING UNRIRER 24 16 31 KINGS 23 22 15 23 21 24 21 18 16 DAREDEVILS 18 24 16 ROYALS PUNE WARRIORS INDIA 14 12 15 CONTENT STRATEGY ON SEASON Data collected for the previous IPL 5 season Teams loved to talk about the individual players during the on season, but Game Number of posts Engagement score Results generated higher fan engagement. 271 122 168 72 153 143 123 53 113 37 69 109 46 39 22 22 92 75 24 Photos Contest Question to Fans Special Offers Team News Engagement Oriented Posts Score Game Results Merchandise About the Updates Game Schedule Players OFF SEASON Data collected between December Number of posts Engagement score 2012 and January 2013 when there are no games. 140 83 78 103 53 47 46 45 52 24 25 28 5 40 28 24 With no game results to talk about, teams relied on Questions to Fans and Engagement Orientated posts to drive engagement ENGAGEMENT SCORE Engagement is a weighted score calculated from the number of Likes, Comments, Shares and Estimated Impressions each post receives. Mumbai Indians scored huge engagement thanks to many posts around their Master Blaster, Mr. Sachin Tendulkar. Mumbai Chennai Super Kings Indians 100 74 Pune Warriors India Kolkata Knight Kings XI Punjab 50 Riders 56 51 NUMBER OF REPLIES 100 70 70 50 29 KINGS ROYALS REPLIES ON TWITTER AVERAGE REPLY TIME Twitter is a two way conversation, yet only a 1h 52min. 50 min. few IPL teams are serious 4h 36min. 4h 6min. 14h 40min. about engaging and talking to their fans. Kings XI Punjab are the most responsive team in the IPL. You Tube NUMBER OF VIEWS 3.8M 1.1M 485k 302k 170k ( HUMBAI INDIANS DAREDEV RYAL VIEWS ON YOUTUBE VIEWS GROWTH To date, few IPL teams have focused on their YouTube 7% 5.5% 2.5% 0.8% 2% content in the way that Royal Challengers Bangalore have done. However, Teams uploaded an average of 140 videos, but only two teams uploaded more than this. UNmetric Unmetric supplies a distinct, high-demand service for brands that stops companies from flying blind with their social media efforts. Using a combination of advanced algorithms and human computing power, Unmetric delivers data and benchmark insights for various industry sectors that were previously unavailable for Facebook, Twitter, YouTube and Pinterest. Now brands are finally able to answer the basic business question of "How do we stack up against the competition?" when it comes to their social media presence. Methodology Unmetric compiled its Social Media Cricket Cup by sourcing data from its social media benchmarking platform. Facebook, Twitter and YouTube statistics were gathered from December 1st, 2012 to January 31st, 2013. About Unmetric Unmetric Inc. is headquartered in New York City and works with clients across the world. The Unmetric platform was established to give Fortune 500 companies and other large global brands and agencies key performance data around which they could benchmark their social media efforts and answer the question "Are we doing well?", For more information, visit www.unmetric.com, check out the Unmetric blog at http://blog.unmetric.com, or email us at [email protected]. 009 009 200 *. 2.4K E