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How Popular Are Sports Supplements?

HOW POPULAR ARE SPORTS SUPPLEMENTS? SPORTS NUTRITION GLOBAL RETAIL SALES [US $ MILLIONS] According to Euromonitor, the global market for sports 6000 nutrition was valued at US$4.6 billion in 2009 (note: these figures do not include sports beverages). Growth was nominal from 2004-2009 and reached 4000 a plateau in 2009, as illustrated in Figure 2. Overall, the sport nutrition market has been affected by the global economic recession, particularly in the U.S., which accounts for approximately two-thirds of the consumers in the market. The market for sports drinks has reached maturity, whereas there is growth opportunity in sports and energy bars as they expand their product attributes 2000 2004 2005 2006 2007 2008 2009 GLOBAL ENERGY/NUTRITIONAL BAR RETAIL SALES [US $ MILLIONS] 2500 Sports food is typically found in a bar format that is nutrient dense and leverages the functional food proposition; that is, it provides health benefits that go beyond their nutritional value. These products include energy/endurance bars, balanced nutrition bars and protein bars. Energy and endurance bars maintain blood-glucose levels during exercise and contain a high concentration of carbohydrates, with typically moderate amounts of protein and fat. 2000 1500 1000 500 2007 2008 2009 I USA I JAPAN I CANADA I REST OF THE WORLD WHAT TYPE OF SUPPLEMENTS ARE MOST POPULAR? Supplements are used by athletes, bodybuilders and sports men and women to boost their strength, performance and recovery, and are available in numerous different forms ranging from multivitamins and minerals through to protein, creatine and various other 'ergogenic' aids which are intended to enhance performance. Other Sports Nutrition Products 41.1% Protein Ready To Drink GLOBAL RETAIL 6.5% VALUE OF SPORTS Protein Bars NUTRITION 10.4% Protein Powder 42% STAMINA SOURCES

How Popular Are Sports Supplements?

shared by sebastya on Aug 27
Ever wanted to know big the industry really is? What kinds of supplements sell the most?






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