How much Super Bowl advertisers earn

Rough cost of a 30 second commerical during the Super Bowl $3.75 million $3m Average profit earned in 3.5 hours (about the length of a Super Bowl broadcast)* Anheuser- General Walt Coca- Time Pepsi Viacom Comcast Hyundai Busch Motors Disney Cola Warner $50 million Money spent on Super Bowl commercials from 100 2002 – 2011 150 200 Note: this number is determined by taking the latest fiscal year earnings for each company, dividing by the number of hours in a year, then multiplying by 3.5. Ritchie King | Quartz Data: Compiled by Factset, Kantar Media, New York Times