Global Sports Media Consumption Report 2013

FRA PERFORM Global Sports Media Consumption Report 2013 A study of sports media consumption and preferences in the French market 33m 15% 31% 2011 12 2012 16 15 of fans in France follow sport via social networking platforms 2013 Number of sports fans across France of adults follow footbal 1st „& 15% 18%) (23% 20m The growth of sports consumption via mobile devices in France year on year Facebook number 1 social platform to follow sport 1st 1in4 Television is number 1 method to follow sport in 5.3 France adults follow rugby union hours spent consuming sport in an average week 22% of fans follow sport via an internet connected 4% TV 2011 2012 2013 of fans In France have begun following sport on an internet connected device at the same time as watching sport on TV in the last 2 years SCORES www 27% 48% lin3 26% of fans follow of fans watch sport online via a PC fans have paid to watch sport in the last 12 months sport online of adults follow tennis 17% 21% 32% of fans watch sport online via a mobile device of adults follow cycling of online fans watch sports video highlights online In Association with KANTAR MEDIA TVSportsMarkets www.knowthefan.com