Transcript

Chinese Women and their Love Affair with European Football

CHINESE W OMEN AND THEIR LOVE AFFAIR WITH EUROPEAN FOOTBALL ARE FOOTBALL TEAMS OVERLOOKING A KEY OPPORTUNITY IN CHINA? Football is traditionally a male dominated sport, however in China those beliefs are thrown out the window. Take a look at these current facts on 'Chinese Women in Football'. 1IN5 2 23% CHINESE PEOPLE CONSIDER THEM- OF THEM ARE GIRLS SELVES TO BE A FOOTBALL FAN THIS MEANS THERE ARE OVER 60 MILLION FEMALE FOOTBALL FANS IN CHINA 3х or that corresponds to the entire population of Or almost 3 TIMES the population of AUSTRALIA. ITALY or ENGLAND 32% OF ALL CHINESE FOOTBALL FANS ON SINA WEIBO ARE FEMALE WEIBO IS STILL THE NO.1 CHINESE SOCIAL NETWORK SO WHY DO CHINESE GIRLS LOVE FOOTBALL? 1. 2. 3. . VIDEO STREAMING ONE CHILD POLICY THE SEX FACTOR Matches are viewed at home via video Football passion is passed on Celebrity players - like Beckham - attract a stronger streaming and sport events become generation by generation, no the opportunity for a family gathering, matter what gender your child is. female audience in China. rather than a night out with the lads'. SOURCES: GEMBA RESEARCH GROUP http://english.cri.cn/8046/2013/04/03/2561s757562.htm http://wildeastfootball.net/2013/03/seen-and-heard-female-football-fans-in-china/ MAILMAN RED CARD OKAWO MAILMAN * SOCIALIZING BUSINESS * Opening China to the World World's leading China social media and technology company www.kawo.com www.mailmangroup.com

Chinese Women and their Love Affair with European Football

shared by KAWO on May 15
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Football is traditionally looked at as a heavily dominated male sport, both at from the side of the players, the business and the fans. However, China presents an emergent social stratum of empowered,...

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KAWO

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Sports
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