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Chinese Women and their Love Affair with European Football

CHINESE W OMEN AND THEIR LOVE AFFAIR WITH EUROPEAN FOOTBALL ARE FOOTBALL TEAMS OVERLOOKING A KEY OPPORTUNITY IN CHINA? Football is traditionally a male dominated sport, however in China those beliefs are thrown out the window. Take a look at these current facts on 'Chinese Women in Football'. 1IN5 2 23% CHINESE PEOPLE CONSIDER THEM- OF THEM ARE GIRLS SELVES TO BE A FOOTBALL FAN THIS MEANS THERE ARE OVER 60 MILLION FEMALE FOOTBALL FANS IN CHINA 3х or that corresponds to the entire population of Or almost 3 TIMES the population of AUSTRALIA. ITALY or ENGLAND 32% OF ALL CHINESE FOOTBALL FANS ON SINA WEIBO ARE FEMALE WEIBO IS STILL THE NO.1 CHINESE SOCIAL NETWORK SO WHY DO CHINESE GIRLS LOVE FOOTBALL? 1. 2. 3. . VIDEO STREAMING ONE CHILD POLICY THE SEX FACTOR Matches are viewed at home via video Football passion is passed on Celebrity players - like Beckham - attract a stronger streaming and sport events become generation by generation, no the opportunity for a family gathering, matter what gender your child is. female audience in China. rather than a night out with the lads'. SOURCES: GEMBA RESEARCH GROUP MAILMAN RED CARD OKAWO MAILMAN * SOCIALIZING BUSINESS * Opening China to the World World's leading China social media and technology company

Chinese Women and their Love Affair with European Football

shared by KAWO on May 15
Football is traditionally looked at as a heavily dominated male sport, both at from the side of the players, the business and the fans. However, China presents an emergent social stratum of empowered,...




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