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Big Game Trends 2014

BIG GAME TRENDS ON GOOGLE 2014 - PRE GAME Brands are kicking off their ad campaigns on the web, and more people are watching them on YouTube than ever before VIEWS OF GAME-RELATED ADS ON YOUTUBE STARTED EARLIER AND ARE EVEN HIGHER 2014 2013 45 MIL 40 MIL 35 MIL 30 MIL 25 MIL 20 MIL 15 MIL 10 MIL 5 MIL JAN 01 JAN 07 JAN 14 JAN 21 JAN 28 JANUARY JANUARY 1-28 2014 1-28 2013 44 20 MILLION VIEWS MILLION VIEWS OF GAME ADS ON YOUTUBE OF GAME ADS ON YOUTUBE THE GAME - -- People have been searching for all things NFL including top teams and players-and winning game day recipes, of course LAST WEEK'S RISING SPORTS QUERIES WERE DOMINATED BY THE CHAMPIONSHIP +300% +300% +250% +250% +150% +100% PEYTON MANNING 49ERS DENVER BRONCOS AUSTRALIAN OPEN SEAHAWKS PATRIOTS GOOGLE INTERNAL DATA, JANUARY 18 - 25, 2014 TOP TRENDING TEAMS AND PLAYERS SEATTLE SEAHAW KS DENVER BRONCOS ΡΑΥΤΟΝ MANNING RUSSELL WILSON RICHARD SHERMAN DEC 29 JAN 05 JAN 12 JAN 19 MORE NFL SEARCHES IN CITIES WWHOSE TEAMS WERE IN CONTENTION ++++++ SEATTLE, WA +++++ ++++++ DENVER, CO LAS VEGAS, NV ++ + BEFORE GAME MOST ACTIVE CITIES JANUARY 18-25 *Per Capita TOP TRENDING RECIPES: KALE CHIPS ARTICHOKE RECIPES BRUSSEL SPROUTS RECIPES CHICKEN WING RECIPES CHILI RECIPE GOOGLE INTERNAL DATA, JANUARY 18- 25, 2014 - - - POST GAME- -- Brands that advertised during the big game saw big search spikes IN 2013 ***** 3.4X: -03.2 MORE VIEWS ON ADS THAT WERE POSTED ON YOUTUBE PRIOR TO THE GAME = 800 HOURS OF GAME ADS BROADCASTS WATCHED ON YOUTUBE OF THE GAME CONSUMER BEHAVIOR POST GAME 256 SEARCHES FOR COMMERCIALS PEAKED ON THE MONDAY AFTER THE GAME ++++ TOTAL VIEWS FOR GAME SPOTS GOOGLE INTERNAL DATA NOW 000 WATCH VOTE SHARE YOUR FAVORITE 2014 SUPER BOWL COMMERCIALS ON YOUTUBE http://www.youtube.com/user/adblitz SIGN UP FOR YOUTUBE RE:VIEW, YOUR WEEKLY DIGEST OF THE LATEST TRENDING VIDEOS AND CONTENT YOU SHOULD KNOW HTTP://YT.BE/REVIEWSIGNUP Google Think Insights google.com/think 0,1, 0,2, NOITIIW 0,2 03

Big Game Trends 2014

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Google wanted to see how the Super Bowl was used strategically by advertisers to create the biggest impact; we took their search and YouTube view data to create a series of in-depth infographics explo...

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Google

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