America's Top Ten Superbowl States

bundle bowl SUPERBOWL SPENDING AMERICA'S TOP TEN SUPERBOWL STATES BY SPEND & VIEWERSHIP MONTANA #1 BEER CONSUMPTION NEW HAMPSHIRE 3 SOUTH WISCONSIN #1 PIZZA PARLORS PER CAPITA #1 VIEWERSHIP STATE DAKOTA WYOMING #1 BAR SPEND 5 MICHIGAN 10 NEW JERSEY #1 LIQUOR STORE SPEND 8 MARYLAND BAR 9 DELAWARE ILLINOIS INDIANA VIRGINIA #1 GROCERY SPEND LOUISIANA #1 # 2 #3 # 24 #4 ILLINOIS INDIANA SOUTH DAKOTA PACKERS WISCONSIN Top Six in Superbowl Viewership Top Six in Superbowl Viewership Top Six in Superbowl Viewership STEELERS PENNSYLVANIA Top Five in Beer Consumption Top Five in Bar Spend Top Ten in Grocery Top Five in Grocery Store Spend Top Five in Bar Spend Top Five in Liquor Store Spend Store Spend SUPERBOWL CHAMPS BY SPEND & VIEWERSHIP PIZZA PARLORS PER CAPITA BEER CONSUMPTION PER CAPITA SUPERBOWL VIEWERSHIP TOP FIVE STATES TOP FIVE STATES SIX STATES TIE IN NIELSON CO. RATINGS gallons per person 21 years and older per year Super Bowl XLIV Regional Household Viewership Index 3.40 New Hampshire 43.7 Montana 115 Wisconsin 3.39 Massachusetts 43.4 New Hampshire 115 Ohio 3.37 Connecticut 42.0 North Dakota 115 Illinois 3.37 Rhode Island 39.5 Nevada 115 Indiana 3.26 lowa 38.7 South Dakota 115 Michigan 115 Kentucky Pizza Parlors REPRESENTING Beer Consumption per Capita (oz.) REPRESENTING REPRESENTING REPRESENTING Superbowl Viewership REPRESENTING REPRESENTING per Capita WISCONSIN PENNSYLVANIA WISCONSIN PENNSYLVANIA PENNSYLVANIA WISCONSIN PACKERS VS STEELERS PACKERS VS STEELERS PACKERS VS STEELERS SUPERBOWL XLV SUPERBOWL XLV SUPERBOWL XLV 2.16 3.22 37.6 30.2 115 101 GROCERY STORE SPENDING BAR SPENDING LIQUOR STORE SPENDING BAR STATES WITH HIGHEST INCREASE STATES WITH HIGHEST INCREASE STATES WITH HIGHEST INCREASE DURING SUPERBOWL WEEK DURING SUPERBOWL WEEK DURING SUPERBOWL WEEK +18% Virginia +47% South Dakota +95% Wyoming +18% Maryland +37% Minnesota +74% Hawaii +13% Delaware +34% Louisiana +43% Alabama +11% Indiana +19% New Jersey +38% South Dakota +11% Missouri +17% Wisconsin +37% Maryland Bar Spending Grocery Store Spending REPRESENTING REPRESENTING REPRESENTING REPRESENTING Liquor Store REPRESENTING REPRESENTING WISCONSIN PENNSYLVANIA WISCONSIN PENNSYLVANIA Spending WISCONSIN PENNSYLVANIA PACKERS VS STEELERS +8% PACKERS vS STEELERS PACKERS Vs STEELERS SUPERBOWL XLV SUPERBOWL XLV SUPERBOWL XLV +6% +17% -11% +10% +19% *Rankings are based on a weighted combination of scores from the data sources listed below. Bundle Data: Third Party Data: bundle Transactions for grocery stores, bars and liquor stores were incorporated based on their percentage increase during the week of the Super Bowl, relative to the preceding three weeks. Bundle data comes from the U.S. government, from anonymous and aggregated spending transactions from Citi, and third party data providers. Pizza parlors per capita - PMQ Pizza Magazine Beer consumption per capita - The Beer Institute Superbowl viewership - The Nielsen Company www.bundle.com bundle bowl SUPERBOWL SPENDING AMERICA'S TOP TEN SUPERBOWL STATES BY SPEND & VIEWERSHIP MONTANA #1 BEER CONSUMPTION NEW HAMPSHIRE 3 SOUTH WISCONSIN #1 PIZZA PARLORS PER CAPITA #1 VIEWERSHIP STATE DAKOTA WYOMING #1 BAR SPEND 5 MICHIGAN 10 NEW JERSEY #1 LIQUOR STORE SPEND 8 MARYLAND BAR 9 DELAWARE ILLINOIS INDIANA VIRGINIA #1 GROCERY SPEND LOUISIANA #1 # 2 #3 # 24 #4 ILLINOIS INDIANA SOUTH DAKOTA PACKERS WISCONSIN Top Six in Superbowl Viewership Top Six in Superbowl Viewership Top Six in Superbowl Viewership STEELERS PENNSYLVANIA Top Five in Beer Consumption Top Five in Bar Spend Top Ten in Grocery Top Five in Grocery Store Spend Top Five in Bar Spend Top Five in Liquor Store Spend Store Spend SUPERBOWL CHAMPS BY SPEND & VIEWERSHIP PIZZA PARLORS PER CAPITA BEER CONSUMPTION PER CAPITA SUPERBOWL VIEWERSHIP TOP FIVE STATES TOP FIVE STATES SIX STATES TIE IN NIELSON CO. RATINGS gallons per person 21 years and older per year Super Bowl XLIV Regional Household Viewership Index 3.40 New Hampshire 43.7 Montana 115 Wisconsin 3.39 Massachusetts 43.4 New Hampshire 115 Ohio 3.37 Connecticut 42.0 North Dakota 115 Illinois 3.37 Rhode Island 39.5 Nevada 115 Indiana 3.26 lowa 38.7 South Dakota 115 Michigan 115 Kentucky Pizza Parlors REPRESENTING Beer Consumption per Capita (oz.) REPRESENTING REPRESENTING REPRESENTING Superbowl Viewership REPRESENTING REPRESENTING per Capita WISCONSIN PENNSYLVANIA WISCONSIN PENNSYLVANIA PENNSYLVANIA WISCONSIN PACKERS VS STEELERS PACKERS VS STEELERS PACKERS VS STEELERS SUPERBOWL XLV SUPERBOWL XLV SUPERBOWL XLV 2.16 3.22 37.6 30.2 115 101 GROCERY STORE SPENDING BAR SPENDING LIQUOR STORE SPENDING BAR STATES WITH HIGHEST INCREASE STATES WITH HIGHEST INCREASE STATES WITH HIGHEST INCREASE DURING SUPERBOWL WEEK DURING SUPERBOWL WEEK DURING SUPERBOWL WEEK +18% Virginia +47% South Dakota +95% Wyoming +18% Maryland +37% Minnesota +74% Hawaii +13% Delaware +34% Louisiana +43% Alabama +11% Indiana +19% New Jersey +38% South Dakota +11% Missouri +17% Wisconsin +37% Maryland Bar Spending Grocery Store Spending REPRESENTING REPRESENTING REPRESENTING REPRESENTING Liquor Store REPRESENTING REPRESENTING WISCONSIN PENNSYLVANIA WISCONSIN PENNSYLVANIA Spending WISCONSIN PENNSYLVANIA PACKERS VS STEELERS +8% PACKERS vS STEELERS PACKERS Vs STEELERS SUPERBOWL XLV SUPERBOWL XLV SUPERBOWL XLV +6% +17% -11% +10% +19% *Rankings are based on a weighted combination of scores from the data sources listed below. Bundle Data: Third Party Data: bundle Transactions for grocery stores, bars and liquor stores were incorporated based on their percentage increase during the week of the Super Bowl, relative to the preceding three weeks. Bundle data comes from the U.S. government, from anonymous and aggregated spending transactions from Citi, and third party data providers. Pizza parlors per capita - PMQ Pizza Magazine Beer consumption per capita - The Beer Institute Superbowl viewership - The Nielsen Company www.bundle.com bundle bowl SUPERBOWL SPENDING AMERICA'S TOP TEN SUPERBOWL STATES BY SPEND & VIEWERSHIP MONTANA #1 BEER CONSUMPTION NEW HAMPSHIRE 3 SOUTH WISCONSIN #1 PIZZA PARLORS PER CAPITA #1 VIEWERSHIP STATE DAKOTA WYOMING #1 BAR SPEND 5 MICHIGAN 10 NEW JERSEY #1 LIQUOR STORE SPEND 8 MARYLAND BAR 9 DELAWARE ILLINOIS INDIANA VIRGINIA #1 GROCERY SPEND LOUISIANA #1 # 2 #3 # 24 #4 ILLINOIS INDIANA SOUTH DAKOTA PACKERS WISCONSIN Top Six in Superbowl Viewership Top Six in Superbowl Viewership Top Six in Superbowl Viewership STEELERS PENNSYLVANIA Top Five in Beer Consumption Top Five in Bar Spend Top Ten in Grocery Top Five in Grocery Store Spend Top Five in Bar Spend Top Five in Liquor Store Spend Store Spend SUPERBOWL CHAMPS BY SPEND & VIEWERSHIP PIZZA PARLORS PER CAPITA BEER CONSUMPTION PER CAPITA SUPERBOWL VIEWERSHIP TOP FIVE STATES TOP FIVE STATES SIX STATES TIE IN NIELSON CO. RATINGS gallons per person 21 years and older per year Super Bowl XLIV Regional Household Viewership Index 3.40 New Hampshire 43.7 Montana 115 Wisconsin 3.39 Massachusetts 43.4 New Hampshire 115 Ohio 3.37 Connecticut 42.0 North Dakota 115 Illinois 3.37 Rhode Island 39.5 Nevada 115 Indiana 3.26 lowa 38.7 South Dakota 115 Michigan 115 Kentucky Pizza Parlors REPRESENTING Beer Consumption per Capita (oz.) REPRESENTING REPRESENTING REPRESENTING Superbowl Viewership REPRESENTING REPRESENTING per Capita WISCONSIN PENNSYLVANIA WISCONSIN PENNSYLVANIA PENNSYLVANIA WISCONSIN PACKERS VS STEELERS PACKERS VS STEELERS PACKERS VS STEELERS SUPERBOWL XLV SUPERBOWL XLV SUPERBOWL XLV 2.16 3.22 37.6 30.2 115 101 GROCERY STORE SPENDING BAR SPENDING LIQUOR STORE SPENDING BAR STATES WITH HIGHEST INCREASE STATES WITH HIGHEST INCREASE STATES WITH HIGHEST INCREASE DURING SUPERBOWL WEEK DURING SUPERBOWL WEEK DURING SUPERBOWL WEEK +18% Virginia +47% South Dakota +95% Wyoming +18% Maryland +37% Minnesota +74% Hawaii +13% Delaware +34% Louisiana +43% Alabama +11% Indiana +19% New Jersey +38% South Dakota +11% Missouri +17% Wisconsin +37% Maryland Bar Spending Grocery Store Spending REPRESENTING REPRESENTING REPRESENTING REPRESENTING Liquor Store REPRESENTING REPRESENTING WISCONSIN PENNSYLVANIA WISCONSIN PENNSYLVANIA Spending WISCONSIN PENNSYLVANIA PACKERS VS STEELERS +8% PACKERS vS STEELERS PACKERS Vs STEELERS SUPERBOWL XLV SUPERBOWL XLV SUPERBOWL XLV +6% +17% -11% +10% +19% *Rankings are based on a weighted combination of scores from the data sources listed below. Bundle Data: Third Party Data: bundle Transactions for grocery stores, bars and liquor stores were incorporated based on their percentage increase during the week of the Super Bowl, relative to the preceding three weeks. Bundle data comes from the U.S. government, from anonymous and aggregated spending transactions from Citi, and third party data providers. Pizza parlors per capita - PMQ Pizza Magazine Beer consumption per capita - The Beer Institute Superbowl viewership - The Nielsen Company www.bundle.com bundle bowl SUPERBOWL SPENDING AMERICA'S TOP TEN SUPERBOWL STATES BY SPEND & VIEWERSHIP MONTANA #1 BEER CONSUMPTION NEW HAMPSHIRE 3 SOUTH WISCONSIN #1 PIZZA PARLORS PER CAPITA #1 VIEWERSHIP STATE DAKOTA WYOMING #1 BAR SPEND 5 MICHIGAN 10 NEW JERSEY #1 LIQUOR STORE SPEND 8 MARYLAND BAR 9 DELAWARE ILLINOIS INDIANA VIRGINIA #1 GROCERY SPEND LOUISIANA #1 # 2 #3 # 24 #4 ILLINOIS INDIANA SOUTH DAKOTA PACKERS WISCONSIN Top Six in Superbowl Viewership Top Six in Superbowl Viewership Top Six in Superbowl Viewership STEELERS PENNSYLVANIA Top Five in Beer Consumption Top Five in Bar Spend Top Ten in Grocery Top Five in Grocery Store Spend Top Five in Bar Spend Top Five in Liquor Store Spend Store Spend SUPERBOWL CHAMPS BY SPEND & VIEWERSHIP PIZZA PARLORS PER CAPITA BEER CONSUMPTION PER CAPITA SUPERBOWL VIEWERSHIP TOP FIVE STATES TOP FIVE STATES SIX STATES TIE IN NIELSON CO. RATINGS gallons per person 21 years and older per year Super Bowl XLIV Regional Household Viewership Index 3.40 New Hampshire 43.7 Montana 115 Wisconsin 3.39 Massachusetts 43.4 New Hampshire 115 Ohio 3.37 Connecticut 42.0 North Dakota 115 Illinois 3.37 Rhode Island 39.5 Nevada 115 Indiana 3.26 lowa 38.7 South Dakota 115 Michigan 115 Kentucky Pizza Parlors REPRESENTING Beer Consumption per Capita (oz.) REPRESENTING REPRESENTING REPRESENTING Superbowl Viewership REPRESENTING REPRESENTING per Capita WISCONSIN PENNSYLVANIA WISCONSIN PENNSYLVANIA PENNSYLVANIA WISCONSIN PACKERS VS STEELERS PACKERS VS STEELERS PACKERS VS STEELERS SUPERBOWL XLV SUPERBOWL XLV SUPERBOWL XLV 2.16 3.22 37.6 30.2 115 101 GROCERY STORE SPENDING BAR SPENDING LIQUOR STORE SPENDING BAR STATES WITH HIGHEST INCREASE STATES WITH HIGHEST INCREASE STATES WITH HIGHEST INCREASE DURING SUPERBOWL WEEK DURING SUPERBOWL WEEK DURING SUPERBOWL WEEK +18% Virginia +47% South Dakota +95% Wyoming +18% Maryland +37% Minnesota +74% Hawaii +13% Delaware +34% Louisiana +43% Alabama +11% Indiana +19% New Jersey +38% South Dakota +11% Missouri +17% Wisconsin +37% Maryland Bar Spending Grocery Store Spending REPRESENTING REPRESENTING REPRESENTING REPRESENTING Liquor Store REPRESENTING REPRESENTING WISCONSIN PENNSYLVANIA WISCONSIN PENNSYLVANIA Spending WISCONSIN PENNSYLVANIA PACKERS VS STEELERS +8% PACKERS vS STEELERS PACKERS Vs STEELERS SUPERBOWL XLV SUPERBOWL XLV SUPERBOWL XLV +6% +17% -11% +10% +19% *Rankings are based on a weighted combination of scores from the data sources listed below. Bundle Data: Third Party Data: bundle Transactions for grocery stores, bars and liquor stores were incorporated based on their percentage increase during the week of the Super Bowl, relative to the preceding three weeks. Bundle data comes from the U.S. government, from anonymous and aggregated spending transactions from Citi, and third party data providers. Pizza parlors per capita - PMQ Pizza Magazine Beer consumption per capita - The Beer Institute Superbowl viewership - The Nielsen Company www.bundle.com bundle bowl SUPERBOWL SPENDING AMERICA'S TOP TEN SUPERBOWL STATES BY SPEND & VIEWERSHIP MONTANA #1 BEER CONSUMPTION NEW HAMPSHIRE 3 SOUTH WISCONSIN #1 PIZZA PARLORS PER CAPITA #1 VIEWERSHIP STATE DAKOTA WYOMING #1 BAR SPEND 5 MICHIGAN 10 NEW JERSEY #1 LIQUOR STORE SPEND 8 MARYLAND BAR 9 DELAWARE ILLINOIS INDIANA VIRGINIA #1 GROCERY SPEND LOUISIANA #1 # 2 #3 # 24 #4 ILLINOIS INDIANA SOUTH DAKOTA PACKERS WISCONSIN Top Six in Superbowl Viewership Top Six in Superbowl Viewership Top Six in Superbowl Viewership STEELERS PENNSYLVANIA Top Five in Beer Consumption Top Five in Bar Spend Top Ten in Grocery Top Five in Grocery Store Spend Top Five in Bar Spend Top Five in Liquor Store Spend Store Spend SUPERBOWL CHAMPS BY SPEND & VIEWERSHIP PIZZA PARLORS PER CAPITA BEER CONSUMPTION PER CAPITA SUPERBOWL VIEWERSHIP TOP FIVE STATES TOP FIVE STATES SIX STATES TIE IN NIELSON CO. RATINGS gallons per person 21 years and older per year Super Bowl XLIV Regional Household Viewership Index 3.40 New Hampshire 43.7 Montana 115 Wisconsin 3.39 Massachusetts 43.4 New Hampshire 115 Ohio 3.37 Connecticut 42.0 North Dakota 115 Illinois 3.37 Rhode Island 39.5 Nevada 115 Indiana 3.26 lowa 38.7 South Dakota 115 Michigan 115 Kentucky Pizza Parlors REPRESENTING Beer Consumption per Capita (oz.) REPRESENTING REPRESENTING REPRESENTING Superbowl Viewership REPRESENTING REPRESENTING per Capita WISCONSIN PENNSYLVANIA WISCONSIN PENNSYLVANIA PENNSYLVANIA WISCONSIN PACKERS VS STEELERS PACKERS VS STEELERS PACKERS VS STEELERS SUPERBOWL XLV SUPERBOWL XLV SUPERBOWL XLV 2.16 3.22 37.6 30.2 115 101 GROCERY STORE SPENDING BAR SPENDING LIQUOR STORE SPENDING BAR STATES WITH HIGHEST INCREASE STATES WITH HIGHEST INCREASE STATES WITH HIGHEST INCREASE DURING SUPERBOWL WEEK DURING SUPERBOWL WEEK DURING SUPERBOWL WEEK +18% Virginia +47% South Dakota +95% Wyoming +18% Maryland +37% Minnesota +74% Hawaii +13% Delaware +34% Louisiana +43% Alabama +11% Indiana +19% New Jersey +38% South Dakota +11% Missouri +17% Wisconsin +37% Maryland Bar Spending Grocery Store Spending REPRESENTING REPRESENTING REPRESENTING REPRESENTING Liquor Store REPRESENTING REPRESENTING WISCONSIN PENNSYLVANIA WISCONSIN PENNSYLVANIA Spending WISCONSIN PENNSYLVANIA PACKERS VS STEELERS +8% PACKERS vS STEELERS PACKERS Vs STEELERS SUPERBOWL XLV SUPERBOWL XLV SUPERBOWL XLV +6% +17% -11% +10% +19% *Rankings are based on a weighted combination of scores from the data sources listed below. Bundle Data: Third Party Data: bundle Transactions for grocery stores, bars and liquor stores were incorporated based on their percentage increase during the week of the Super Bowl, relative to the preceding three weeks. Bundle data comes from the U.S. government, from anonymous and aggregated spending transactions from Citi, and third party data providers. Pizza parlors per capita - PMQ Pizza Magazine Beer consumption per capita - The Beer Institute Superbowl viewership - The Nielsen Company www.bundle.com bundle bowl SUPERBOWL SPENDING AMERICA'S TOP TEN SUPERBOWL STATES BY SPEND & VIEWERSHIP MONTANA #1 BEER CONSUMPTION NEW HAMPSHIRE 3 SOUTH WISCONSIN #1 PIZZA PARLORS PER CAPITA #1 VIEWERSHIP STATE DAKOTA WYOMING #1 BAR SPEND 5 MICHIGAN 10 NEW JERSEY #1 LIQUOR STORE SPEND 8 MARYLAND BAR 9 DELAWARE ILLINOIS INDIANA VIRGINIA #1 GROCERY SPEND LOUISIANA #1 # 2 #3 # 24 #4 ILLINOIS INDIANA SOUTH DAKOTA PACKERS WISCONSIN Top Six in Superbowl Viewership Top Six in Superbowl Viewership Top Six in Superbowl Viewership STEELERS PENNSYLVANIA Top Five in Beer Consumption Top Five in Bar Spend Top Ten in Grocery Top Five in Grocery Store Spend Top Five in Bar Spend Top Five in Liquor Store Spend Store Spend SUPERBOWL CHAMPS BY SPEND & VIEWERSHIP PIZZA PARLORS PER CAPITA BEER CONSUMPTION PER CAPITA SUPERBOWL VIEWERSHIP TOP FIVE STATES TOP FIVE STATES SIX STATES TIE IN NIELSON CO. RATINGS gallons per person 21 years and older per year Super Bowl XLIV Regional Household Viewership Index 3.40 New Hampshire 43.7 Montana 115 Wisconsin 3.39 Massachusetts 43.4 New Hampshire 115 Ohio 3.37 Connecticut 42.0 North Dakota 115 Illinois 3.37 Rhode Island 39.5 Nevada 115 Indiana 3.26 lowa 38.7 South Dakota 115 Michigan 115 Kentucky Pizza Parlors REPRESENTING Beer Consumption per Capita (oz.) REPRESENTING REPRESENTING REPRESENTING Superbowl Viewership REPRESENTING REPRESENTING per Capita WISCONSIN PENNSYLVANIA WISCONSIN PENNSYLVANIA PENNSYLVANIA WISCONSIN PACKERS VS STEELERS PACKERS VS STEELERS PACKERS VS STEELERS SUPERBOWL XLV SUPERBOWL XLV SUPERBOWL XLV 2.16 3.22 37.6 30.2 115 101 GROCERY STORE SPENDING BAR SPENDING LIQUOR STORE SPENDING BAR STATES WITH HIGHEST INCREASE STATES WITH HIGHEST INCREASE STATES WITH HIGHEST INCREASE DURING SUPERBOWL WEEK DURING SUPERBOWL WEEK DURING SUPERBOWL WEEK +18% Virginia +47% South Dakota +95% Wyoming +18% Maryland +37% Minnesota +74% Hawaii +13% Delaware +34% Louisiana +43% Alabama +11% Indiana +19% New Jersey +38% South Dakota +11% Missouri +17% Wisconsin +37% Maryland Bar Spending Grocery Store Spending REPRESENTING REPRESENTING REPRESENTING REPRESENTING Liquor Store REPRESENTING REPRESENTING WISCONSIN PENNSYLVANIA WISCONSIN PENNSYLVANIA Spending WISCONSIN PENNSYLVANIA PACKERS VS STEELERS +8% PACKERS vS STEELERS PACKERS Vs STEELERS SUPERBOWL XLV SUPERBOWL XLV SUPERBOWL XLV +6% +17% -11% +10% +19% *Rankings are based on a weighted combination of scores from the data sources listed below. Bundle Data: Third Party Data: bundle Transactions for grocery stores, bars and liquor stores were incorporated based on their percentage increase during the week of the Super Bowl, relative to the preceding three weeks. Bundle data comes from the U.S. government, from anonymous and aggregated spending transactions from Citi, and third party data providers. Pizza parlors per capita - PMQ Pizza Magazine Beer consumption per capita - The Beer Institute Superbowl viewership - The Nielsen Company www.bundle.com