Transcript

2014 Marketing World Cup

MARKETING 2014 WORLD CUP AN ANALYSIS OF SOCIAL MEDIA AND THE 2014 FIFA WORLD CUP The 2014 World Cup will be one of the most talked-about sporting events in history, providing marketers with an unprecedented opportunity for global brand engagement. BRAZIL 000000 THE GLOBAL STADIUM [THE SIZE OF THE GLOBAL MARKETING OPPORTUNITY] $5,700,000,000 3.6 WILL BE SPENT ON SPONSORSHIPS AND COMMERCIALS BIILLION PEOPLE $1.7 BILLION $4 BILLION ARE EXPECTED TO WATCH WORLDWIDE SPENT ON FROM 1ST AND 2ND TIER COMMERCIALS PARTNERS AND SPONSORS 64 MATCHESe OVER AÄAA DAYS 32 THAT'S 50% IN A 90 MIN. GAME ONLY 17% 15 MIN. OF TIME IS DEDICATED TO COMMERCIALS OF THE WORLD'S POPULATION THE SOCIAL SHOOTOUT [WHO'S WINNING ON SOCIAL] PLAYERS GENERATING BUZZ *AS OF JUNE 8TH CRISTIANO RONALDO WAYNE ROONEY PORTUGAL ENGLAND 60,350 49,041 TWEETS TWEETS 10 10 LIONEL MESSI, ARGENTINA 71,743 TWEETS TEAMS WITH THE MOST FOLLOWERS FACEBOOK ESTIMATES F THE 1.28 1,460,000 1,450,000 500 USERS BILLION 823,000 MILLION ARE FOOTBALL FANS •62% OF THOSE FANS ARE ON FACEBOOK BRAZIL COLOMBIA MEXICO EVERY SINGLE DAY THITTER SCOREBOARID THERE ARE TOP COUNTRIES TWEETING (PER CAPITA): 350 01 UNITED KINGDOM IRELAND THOUSAND TWEETS 03 UNITED ARAB EMIRATES PER DAY TOP WORLD CUP HASHTAGS: ABOUT 01 THE #WORLDCUP TOP 12 #BRAZIL2014 HANDLE: 114 #BRAZIL 03 @FIFAWORLDCUP (1.05 MILLION+ FOLLOWERS) TOTAL TWEETS 86,207 584,892 TO OF "WORLD CUP" GREW FROM ON JUNE 9TH ON MAY 10TH #FIFAWORLDCUP2014 IN JUST #BRAZIL2014 S DAYS 236,863 #FIFAWORLDCUP THERE HAVE BEEN INSTAGRAM POSTS WITH THESE HASHTAGS: #WORLDCUP THE TOP SCORING BRANDS [BRANDS WITH THE BEST DIGITAL INITIATIVES] ADIDAS IS #ALLIN OR NOTHING ADIDAS INCREASED THEIR INTERNET PROMOTION SPENDING TO 1/2 OF adidas THEIR TOTAL MEDIA SPEND. UP ||50% FROM THE 2010 WORLD CUP. now or never adidy all in or nothing moke a choice sollin or nothing adidas THEIR NEW AD GIVES A STRONG CALL TO ACTION FOR USERS TO GO "ALL IN" BY SIGNING UP FOR WORLD CUP UPDATES ON TWITTER AND EMAIL. SHAKIRA IIS SIHAKING THINGS UP ALTHOUGH THE OFFICIAL MUSIC VIDEO OF THE WORLD CUP IS PITBULL AND J LO'S "WE ARE ONE," THAT HASN'T STOPPED SHAKIRA AND ACTIVIA FROM RELEASING A WwORLD CUP HIT, "LA LA LA." AND WITH 97 MILLION VIEWS IN JUST UNDER 2 WEEKS, IT IS ALREADY ON PACE TO BEAT LAST YEAR'S WORLD CUP VIDEO "WAKA WAKA" - ALL WHILE RAISING GLOBAL AWARENESS OF THE WORLD FOOD PROGRAMME'S FIGHT AGAINST HUNGER. SHAKIRA & ACTIVIA WFP World Food Programme SUPPORTING PROVIDING SCHOOL MEALS FOR CHILDREN IN NEED COKEZONE "WHAT'S YOUR GOAL?" Coca-Cola COCA-COLA'S OFFERPOP-POWERED CONTENT GALLERY INSPIRED USERS TO SUBMIT HUNDREDS OF VIDEOS AND CAST THOUSANDS OF VOTES ON WHO HAD THE BEST GOAL. Col ZO FIFA WORLD CUP Coca-Cola FI Coca Cola Coca-Cola WIN A BALL offerpop © 2014 | Offerpop.com adidas SOURCES: FIFA, FACEBOOK FOR BUSINESS, TWITTER, FORBES, SOCIALBAKERS, ADWEEK, BUSINESS DAY, THE DRUM, ESPN, TOP 5, CRIMSON HEXAGON Data by crimson hexagon wORLD 888

2014 Marketing World Cup

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The 2014 Marketing World Cup [Infographic] The competition is fierce for this summer’s FIFA World Cup, and it’s not just on the football field. On social media, brands, sponsors, athletes and c...

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